Yes, this is great! thank you, p

This is a tremendous step forward - and very well done. Thank you very much for all of the work you have put into it, Vinny.

On Wed, Mar 23, 2011 at 6:29 PM, Vincent J. Hrovat <1217@vhrovat.org> wrote:

...

Hi,

In the first major step towards saving and documenting as much positive media coverage of our organization as possible, Mickaboo has a new section in its out-facing Reading Room:

http://confluence.mickaboo.org/display/MBPublic/Our+Reading+Room

Look at the third bullet down, entitled: “Mickaboo in the News!” For now this contains one subsection, listing and linking to several (20 as of now) articles from fairly mainstream newspapers and magazines.

I will appreciate it if you all take a few moments to look at the list of news articles – hey, why not actually read the articles, if you haven’t yet! -- and see if you know of any that aren’t included in the list. To be included, an article should:

n Be from a fairly major and mainstream text-based media provider (not audio or video, yet)

n Either be about Mickaboo, mention Mickaboo prominently, or be about a topic that is germane to our mission and principles

n Be positive, substantive and represent us appropriately

This list does NOT include:

n Letters to the editor (may be handled separately)

n Announcements about scheduled events or classes with no substantive details

n Web-based comments about Mickaboo in response to articles which are not about Mickaboo

n Internal position statements which we wanted published but they were not (going forward, these should probably be treated as press releases, IMO.)

If you think I missed an article that should be included -- and I’m sure that I did -- I will appreciate it if you provide me with as much information as you can about when it was published and by whom. If you can provide a URL that will be great. And if you can double-check that it’s not already on the list :- ) before you tell me about it, that will help.

We may of course have to decide whether some articles are or should be in scope. For the time I have been fairly inclusive and a few of them that I have listed may wash.

Eventually we (I, at least) hope to add at least two and maybe three more subsections to “Mickaboo in the News!” One of these will be for press releases, which we are just getting started on, and one for multimedia such as radio interviews or TV spots. We might also add a subsection for letters to the editor about us. But for now I would like to get the news articles section as “done” as possible and we can build on that as time permits.

Thanks in advance for any feedback.

Vincent J. Hrovat

I have some news coverage of our adopt fairs on DVD. Would like me to send them to you? Scott Shipley Mickaboo Companion Bird Rescue Macaw Co-Coordinator and 'Too Team ________________________________ From: Vincent J. Hrovat <1217@vhrovat.org> To: Mickaboo media advisor team Sent: Thu, March 24, 2011 12:17:54 PM Subject: Re: [Media-advisors] Mickaboo news coverage Thanks. We're up to 22 articles now, as I found a few more in the Marin IJ. Can I get some feedback on the following article: http://www.startribune.com/local/113048879.html?page=2&c=y It is current (January 2011), well written, and its tone and content accurately reflect Mickaboo's mission and principles. It mentions specific examples of birds with common behavioral issues -- biting, plucking, poor social skills and describes how some of them got that way, all of which goes a long way towards illustrating the nature of what rescuers do v what the pet industry is doing, IMO. However, the article doesn't actually mention Mickaboo. It talks mostly about a rescue in Minnesota, the Parrot Adoption Education Program. For now I have it listed on our "Articles about or Featuring Mickaboo" page. Do you think I should leave it there? I'm inclined to think that it is a good fit but I am not a media/PR expert so am open to suggestions. Thanks. --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of pblau@sonic.net Sent: Thursday, March 24, 2011 9:47 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Mickaboo news coverage Yes, this is great! thank you, p

This is a tremendous step forward - and very well done. Thank you very much for all of the work you have put into it, Vinny.

On Wed, Mar 23, 2011 at 6:29 PM, Vincent J. Hrovat <1217@vhrovat.org> wrote:

...

Hi,

In the first major step towards saving and documenting as much positive media coverage of our organization as possible, Mickaboo has a new section in its out-facing Reading Room:

http://confluence.mickaboo.org/display/MBPublic/Our+Reading+Room

Look at the third bullet down, entitled: "Mickaboo in the News!" For now this contains one subsection, listing and linking to several (20 as of now) articles from fairly mainstream newspapers and magazines.

I will appreciate it if you all take a few moments to look at the list of news articles - hey, why not actually read the articles, if you haven't yet! -- and see if you know of any that aren't included in the list. To be included, an article should:

n Be from a fairly major and mainstream text-based media provider (not audio or video, yet)

n Either be about Mickaboo, mention Mickaboo prominently, or be about a topic that is germane to our mission and principles

n Be positive, substantive and represent us appropriately

This list does NOT include:

n Letters to the editor (may be handled separately)

n Announcements about scheduled events or classes with no substantive details

n Web-based comments about Mickaboo in response to articles which are not about Mickaboo

n Internal position statements which we wanted published but they were not (going forward, these should probably be treated as press releases, IMO.)

If you think I missed an article that should be included -- and I'm sure that I did -- I will appreciate it if you provide me with as much information as you can about when it was published and by whom. If you can provide a URL that will be great. And if you can double-check that it's not already on the list :- ) before you tell me about it, that will help.

We may of course have to decide whether some articles are or should be in scope. For the time I have been fairly inclusive and a few of them that I have listed may wash.

Eventually we (I, at least) hope to add at least two and maybe three more subsections to "Mickaboo in the News!" One of these will be for press releases, which we are just getting started on, and one for multimedia such as radio interviews or TV spots. We might also add a subsection for letters to the editor about us. But for now I would like to get the news articles section as "done" as possible and we can build on that as time permits.

Thanks in advance for any feedback.

Vincent J. Hrovat

Did the Marin IJ reprint the article you are pointing to, Vinny? - because when I pull it up, it's from Minnesota. Since it also doesn't refer to Mickaboo, I guess I wouldn't put it in our press section? BTW, the IJ does a weekly animal-rescue oriented article (Saturdays) called Pet Tails, written by one person or another from the Marin Humane Society. Occasionally Maggie Rufo has written a bird-oriented piece, and she's been published several times (though I don't know the dates, maybe she does). p

_____

From: Vincent J. Hrovat <1217@vhrovat.org> To: Mickaboo media advisor team Sent: Thu, March 24, 2011 12:17:54 PM Subject: Re: [Media-advisors] Mickaboo news coverage

Thanks. We're up to 22 articles now, as I found a few more in the Marin IJ. Can I get some feedback on the following article:

http://www.startribune.com/local/113048879.html?page=2 http://www.startribune.com/local/113048879.html?page=2&c=y &c=y

It is current (January 2011), well written, and its tone and content accurately reflect Mickaboo's mission and principles. It mentions specific examples of birds with common behavioral issues -- biting, plucking, poor social skills and describes how some of them got that way, all of which goes a long way towards illustrating the nature of what rescuers do v what the pet industry is doing, IMO.

However, the article doesn't actually mention Mickaboo. It talks mostly about a rescue in Minnesota, the Parrot Adoption Education Program. For now I have it listed on our "Articles about or Featuring Mickaboo" page. Do you think I should leave it there? I'm inclined to think that it is a good fit but I am not a media/PR expert so am open to suggestions.

Thanks.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of pblau@sonic.net Sent: Thursday, March 24, 2011 9:47 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Mickaboo news coverage

Yes, this is great! thank you, p

...

This is a tremendous step forward - and very well done. Thank you very much for all of the work you have put into it, Vinny.

On Wed, Mar 23, 2011 at 6:29 PM, Vincent J. Hrovat <1217@vhrovat.org> wrote:

...

Hi,

In the first major step towards saving and documenting as much positive media coverage of our organization as possible, Mickaboo has a new section in its out-facing Reading Room:

http://confluence.mickaboo.org/display/MBPublic/Our+Reading+Room

Look at the third bullet down, entitled: "Mickaboo in the News!" For now this contains one subsection, listing and linking to several (20 as of now) articles from fairly mainstream newspapers and magazines.

I will appreciate it if you all take a few moments to look at the list of news articles - hey, why not actually read the articles, if you haven't yet! -- and see if you know of any that aren't included in the list. To be included, an article should:

n Be from a fairly major and mainstream text-based media provider (not audio or video, yet)

n Either be about Mickaboo, mention Mickaboo prominently, or be about a topic that is germane to our mission and principles

n Be positive, substantive and represent us appropriately

This list does NOT include:

n Letters to the editor (may be handled separately)

n Announcements about scheduled events or classes with no substantive details

n Web-based comments about Mickaboo in response to articles which are not about Mickaboo

n Internal position statements which we wanted published but they were not (going forward, these should probably be treated as press releases, IMO.)

If you think I missed an article that should be included -- and I'm sure that I did -- I will appreciate it if you provide me with as much information as you can about when it was published and by whom. If you can provide a URL that will be great. And if you can double-check that it's not already on the list :- ) before you tell me about it, that will help.

We may of course have to decide whether some articles are or should be in scope. For the time I have been fairly inclusive and a few of them that I have listed may wash.

Eventually we (I, at least) hope to add at least two and maybe three more subsections to "Mickaboo in the News!" One of these will be for press releases, which we are just getting started on, and one for multimedia such as radio interviews or TV spots. We might also add a subsection for letters to the editor about us. But for now I would like to get the news articles section as "done" as possible and we can build on that as time permits.

Thanks in advance for any feedback.

Vincent J. Hrovat

Will do. Scott Shipley Mickaboo Companion Bird Rescue Macaw Co-Coordinator and 'Too Team ________________________________ From: Vincent J. Hrovat <1217@vhrovat.org> To: Mickaboo media advisor team Sent: Thu, March 24, 2011 2:42:45 PM Subject: Re: [Media-advisors] Mickaboo news coverage Thanks Scott. If you can keep those DVDs handy I will let you know when I am ready to begin working on multimedia. --VH From:media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Scott Shipley Sent: Thursday, March 24, 2011 12:59 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Mickaboo news coverage I have some news coverage of our adopt fairs on DVD. Would like me to send them to you? Scott Shipley Mickaboo Companion Bird Rescue Macaw Co-Coordinator and 'Too Team ________________________________ From:Vincent J. Hrovat <1217@vhrovat.org> To: Mickaboo media advisor team Sent: Thu, March 24, 2011 12:17:54 PM Subject: Re: [Media-advisors] Mickaboo news coverage Thanks. We're up to 22 articles now, as I found a few more in the Marin IJ. Can I get some feedback on the following article: http://www.startribune.com/local/113048879.html?page=2&c=y It is current (January 2011), well written, and its tone and content accurately reflect Mickaboo's mission and principles. It mentions specific examples of birds with common behavioral issues -- biting, plucking, poor social skills and describes how some of them got that way, all of which goes a long way towards illustrating the nature of what rescuers do v what the pet industry is doing, IMO. However, the article doesn't actually mention Mickaboo. It talks mostly about a rescue in Minnesota, the Parrot Adoption Education Program. For now I have it listed on our "Articles about or Featuring Mickaboo" page. Do you think I should leave it there? I'm inclined to think that it is a good fit but I am not a media/PR expert so am open to suggestions. Thanks. --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of pblau@sonic.net Sent: Thursday, March 24, 2011 9:47 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Mickaboo news coverage Yes, this is great! thank you, p

This is a tremendous step forward - and very well done. Thank you very much for all of the work you have put into it, Vinny.

On Wed, Mar 23, 2011 at 6:29 PM, Vincent J. Hrovat <1217@vhrovat.org> wrote:

...

Hi,

In the first major step towards saving and documenting as much positive media coverage of our organization as possible, Mickaboo has a new section in its out-facing Reading Room:

http://confluence.mickaboo.org/display/MBPublic/Our+Reading+Room

Look at the third bullet down, entitled: "Mickaboo in the News!" For now this contains one subsection, listing and linking to several (20 as of now) articles from fairly mainstream newspapers and magazines.

I will appreciate it if you all take a few moments to look at the list of news articles - hey, why not actually read the articles, if you haven't yet! -- and see if you know of any that aren't included in the list. To be included, an article should:

n Be from a fairly major and mainstream text-based media provider (not audio or video, yet)

n Either be about Mickaboo, mention Mickaboo prominently, or be about a topic that is germane to our mission and principles

n Be positive, substantive and represent us appropriately

This list does NOT include:

n Letters to the editor (may be handled separately)

n Announcements about scheduled events or classes with no substantive details

n Web-based comments about Mickaboo in response to articles which are not about Mickaboo

n Internal position statements which we wanted published but they were not (going forward, these should probably be treated as press releases, IMO.)

If you think I missed an article that should be included -- and I'm sure that I did -- I will appreciate it if you provide me with as much information as you can about when it was published and by whom. If you can provide a URL that will be great. And if you can double-check that it's not already on the list :- ) before you tell me about it, that will help.

We may of course have to decide whether some articles are or should be in scope. For the time I have been fairly inclusive and a few of them that I have listed may wash.

Eventually we (I, at least) hope to add at least two and maybe three more subsections to "Mickaboo in the News!" One of these will be for press releases, which we are just getting started on, and one for multimedia such as radio interviews or TV spots. We might also add a subsection for letters to the editor about us. But for now I would like to get the news articles section as "done" as possible and we can build on that as time permits.

Thanks in advance for any feedback.

Vincent J. Hrovat