Thanks Scott. If you can keep those DVDs handy I will let you know when I am ready to begin working on multimedia.

--VH

From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Scott Shipley
Sent: Thursday, March 24, 2011 12:59 PM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] Mickaboo news coverage

I have some news coverage of our adopt fairs on DVD. Would like me to send them to you?

Scott Shipley

Mickaboo Companion Bird Rescue
Macaw Co-Coordinator and 'Too Team

---

From: Vincent J. Hrovat <1217@vhrovat.org>
To: Mickaboo media advisor team <media-advisors@mickaboo.org>
Sent: Thu, March 24, 2011 12:17:54 PM
Subject: Re: [Media-advisors] Mickaboo news coverage

Thanks. We're up to 22 articles now, as I found a few more in the Marin IJ.
Can I get some feedback on the following article:

http://www.startribune.com/local/113048879.html?page=2&c=y

It is current (January 2011), well written, and its tone and content
accurately reflect Mickaboo's mission and principles. It mentions specific
examples of birds with common behavioral issues -- biting, plucking, poor
social skills and describes how some of them got that way, all of which goes
a long way towards illustrating the nature of what rescuers do v what the
pet industry is doing, IMO.

However, the article doesn't actually mention Mickaboo. It talks mostly
about a rescue in Minnesota, the Parrot Adoption Education Program. For now
I have it listed on our "Articles about or Featuring Mickaboo" page. Do you
think I should leave it there? I'm inclined to think that it is a good fit
but I am not a media/PR expert so am open to suggestions.

Thanks.

--VH

-----Original Message-----
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of pblau@sonic.net
Sent: Thursday, March 24, 2011 9:47 AM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] Mickaboo news coverage

Yes, this is great!  thank you,
p

> This is a tremendous step forward - and very well done.  Thank you very
> much
> for all of the work you have put into it, Vinny.
>
> On Wed, Mar 23, 2011 at 6:29 PM, Vincent J. Hrovat <1217@vhrovat.org>
> wrote:
>
>> Hi,
>>
>>
>>
>> In the first major step towards saving and documenting as much positive
>> media coverage of our organization as possible, Mickaboo has  a new
>> section
>> in its out-facing Reading Room:
>>
>>
>>
>> http://confluence.mickaboo.org/display/MBPublic/Our+Reading+Room
>>
>>
>>
>> Look at the third bullet down, entitled: "Mickaboo in the News!" For now
>> this contains one subsection, listing and linking to several (20 as of
>> now)
>> articles from fairly mainstream newspapers and magazines.
>>
>>
>>
>> I will appreciate it if you all take a few moments to look at the list
>> of
>> news articles - hey, why not actually read the articles, if you haven't
>> yet!
>> --  and see if you know of any that aren't included in the list. To be
>> included, an article should:
>>
>>
>>
>> n  Be from a fairly major and mainstream text-based media provider (not
>> audio or video, yet)
>>
>> n  Either be about Mickaboo, mention Mickaboo prominently, or be about a
>> topic that is germane to our mission and principles
>>
>> n  Be positive, substantive and represent us appropriately
>>
>>
>>
>> This list does NOT include:
>>
>>
>>
>> n  Letters to the editor (may be handled separately)
>>
>> n  Announcements about scheduled events or classes with no substantive
>> details
>>
>> n  Web-based comments about Mickaboo in response to articles which are
>> not
>> about Mickaboo
>>
>> n  Internal position statements which we wanted published but they were
>> not (going forward, these should probably be treated as press releases,
>> IMO.)
>>
>>
>>
>> If you think I missed an article that should be included -- and I'm sure
>> that I did --  I will appreciate it if you provide me with as much
>> information as you can about when it was published and by whom. If you
>> can
>> provide a URL that will be great. And if you can double-check that it's
>> not
>> already on the list :- ) before you tell me about it, that will help.
>>
>>
>>
>> We may of course have to decide whether some articles are or should be
>> in
>> scope. For the time I have been fairly inclusive and a few of them that
>> I
>> have listed may wash.
>>
>>
>>
>> Eventually we (I, at least) hope to add at least two and maybe three
>> more
>> subsections to "Mickaboo in the News!" One of these will be for press
>> releases, which we are just getting started on, and one for multimedia
>> such
>> as radio interviews or TV spots. We might also add a subsection for
>> letters
>> to the editor about us. But for now I would like to get the news
>> articles
>> section as "done" as possible and we can build on that as time permits.
>>
>>
>>
>> Thanks in advance for any feedback.
>>
>>
>>
>> Vincent J. Hrovat
>>
>>
>>
>>
>>
>>
>
>