To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I'm thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled "Mickaboo extends its grooming clinic schedule at For Other Living Things." This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a "Mickaboo participates in HSSV adoption fair" press release (for example) would give us a place to provide details about a few of our relationships with shelters. These may seem like pretty softball topics - perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn't have to mention the proposed SF ban or any other legislation at all so they wouldn't be pushing anyone's buttons. I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments? Vincent J. Hrovat
we can also say we work with Sunset Pet Supply - in San Francisco. They have a donation jar for us, and have offered to host a pet adoption event. We haven't done so because there are better locations for that.. - Pam --- On Wed, 7/14/10, Vincent J. Hrovat <1217@vhrovat.org> wrote: From: Vincent J. Hrovat <1217@vhrovat.org> Subject: [Media-advisors] Fun with press releases To: Media-advisors@mickaboo.org Date: Wednesday, July 14, 2010, 1:54 PM To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I’m thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled “Mickaboo extends its grooming clinic schedule at For Other Living Things.” This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a “Mickaboo participates in HSSV adoption fair” press release (for example) would give us a place to provide details about a few of our relationships with shelters. These may seem like pretty softball topics – perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn’t have to mention the proposed SF ban or any other legislation at all so they wouldn’t be pushing anyone’s buttons. I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments? Vincent J. Hrovat -----Inline Attachment Follows-----
Go for it. I agree we need more press releases. With the publicity spotlight on us now, the press releases will get more attention. Karen M. Watkins From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Pamela Lee Sent: Wednesday, July 14, 2010 6:39 PM To: Media-advisors@mickaboo.org; Mickaboo media advisor team Subject: Re: [Media-advisors] Fun with press releases we can also say we work with Sunset Pet Supply - in San Francisco. They have a donation jar for us, and have offered to host a pet adoption event. We haven't done so because there are better locations for that.. - Pam --- On Wed, 7/14/10, Vincent J. Hrovat <1217@vhrovat.org> wrote: From: Vincent J. Hrovat <1217@vhrovat.org> Subject: [Media-advisors] Fun with press releases To: Media-advisors@mickaboo.org Date: Wednesday, July 14, 2010, 1:54 PM To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I’m thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled “Mickaboo extends its grooming clinic schedule at For Other Living Things.” This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a “Mickaboo participates in HSSV adoption fair” press release (for example) would give us a place to provide details about a few of our relationships with shelters. These may seem like pretty softball topics – perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn’t have to mention the proposed SF ban or any other legislation at all so they wouldn’t be pushing anyone’s buttons. I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments? Vincent J. Hrovat -----Inline Attachment Follows-----
Thanks Pam. If we can arrange a presence at the SF SPCA adoption fair in a few weeks, I think that will be a perfect hook for a press release: a current event, working with a shelter in SF, that can be leveraged to summarize what other kinds of partnering we do with shelters. I will contact you as PR manager and either Tammy or Michelle for quotes and information.
--VH / Sent via BlackBerry
-----Original Message-----
From: Pamela Lee
participants (4)
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Karen Watkins -
Mary Long -
Pamela Lee -
Vincent J. Hrovat