Go for it. I agree we need more press releases. With the publicity spotlight on us now, the press releases will get more attention.

Karen M. Watkins

From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Pamela Lee
Sent: Wednesday, July 14, 2010 6:39 PM
To: Media-advisors@mickaboo.org; Mickaboo media advisor team
Subject: Re: [Media-advisors] Fun with press releases

we can also say we work with Sunset Pet Supply - in San Francisco.  They have a donation jar for us, and have offered to host a pet adoption event.  We haven't done so because there are better locations for that..

- Pam

--- On Wed, 7/14/10, Vincent J. Hrovat <1217@vhrovat.org> wrote:

From: Vincent J. Hrovat <1217@vhrovat.org>
Subject: [Media-advisors] Fun with press releases
To: Media-advisors@mickaboo.org
Date: Wednesday, July 14, 2010, 1:54 PM

To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I’m thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled “Mickaboo extends its grooming clinic schedule at For Other Living Things.” This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a “Mickaboo participates in HSSV adoption fair” press release (for example) would give us a place to provide details about a few of our relationships with shelters.

These may seem like pretty softball topics – perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn’t have to mention the proposed SF ban or any other legislation at all so they wouldn’t be pushing anyone’s buttons.

I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments?

Vincent J. Hrovat

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