To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I’m thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled “Mickaboo extends its grooming clinic schedule at For Other Living Things.” This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a “Mickaboo participates in HSSV adoption fair” press release (for example) would give us a place to provide details about a few of our relationships with shelters.

These may seem like pretty softball topics – perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn’t have to mention the proposed SF ban or any other legislation at all so they wouldn’t be pushing anyone’s buttons.

I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments?

Vincent J. Hrovat