Oh, one other thought--if we do go the tagline route--what about the "Don't buy, don't breed--adopt!" as a tagline? That to me has always been a perfect statement of of what we all believe, and it is something that people can act on. (I like telling people what to do!) Michelle Yesney wrote: Ok, you want to do two things with a tagline (or "motto"). You want to grab the public (a hook) and you want to rally the loyal troops. If it's very long, it's not a motto, it's a sermon. (Especially since our name is now longer.) If it isn't clear, why bother? If it doesn't grab people's attention AND their hearts immediately, it's just taking up paper. This isn't a vision statement or an agenda -- it should be a statement of the obvious. I vote for Nancy's recommendation, Saving the world one bird at a time. Nancy Powell wrote: We need to decide if we're going with a new tagline with our new "Mickaboo Companion Bird Rescue" banner or if we're leaving it off. I have NO idea how to decide this........ My top pick at this point is: Saving the world one bird at a time. but here are some of the other suggestions: Saving all the birds we can. Doing everything we can for every companion bird - large or small. Large or small--doing everything we can to save them all. There is no parrot too large or too small - we are dedicated to helping them all. Where even the smallest birds get big second chances. Improving lives, one bird at a time. Saving lives, one bird at a time. Saving all the birds we can. _______________________________________________ Action mailing list Action@mickaboo.org https://mickaboo.org/cgi-bin/mailman/listinfo/action _______________________________________________ admins mailing list admins@mickaboo.org https://mickaboo.org/cgi-bin/mailman/listinfo/admins

I agree with Heather. Traditionally a tag line is used in advertising a company or product, but isn¹t necessarily ³attached² to the logo at all times. I vote to choose a tag line but then set some parameters about when and how it¹s used. I really like SAVING THE WORLD ONE BIRD AT A TIME but isn¹t that tag line basically taken already: SAVING THE WORLD ONE XXX AT A TIME. I can¹t remember whose it is off hand, but doesn¹t some company already say that? So it doesn¹t get my vote because of that. I agree with Heather once again on the tag line: Where even the smallest birds get big second chances. Several of these ARE too long ... Although my least favorite is this little puppy: SAVING ALL THE BIRDS WE CAN. It sounds, um, whiney or something. One thing to keep in mind is that a tag line needs to be memorable; it doesn¹t need to tell the whole story. Muddying the waters for you one email at a time, Jackie

My favorite is Where even the smallest birds get big second chances. However, my vote is for no tagline. I think our new name says exactly what we do and having a tagline seems sort of redundant to me. We can always use titles on our pieces to convey these same sentiments, tailored for a particular audience--I don't think we need to clutter up the logo trying to say too much that we have plenty of room to say elsewhere. Just my opinion!

Nancy Powell wrote:

...

We need to decide if we're going with a new tagline with our new "Mickaboo Companion Bird Rescue" banner or if we're leaving it off. I have NO idea how to decide this........

My top pick at this point is:

Saving the world one bird at a time.

but here are some of the other suggestions:

Saving all the birds we can.

Doing everything we can for every companion bird - large or small.

Large or small--doing everything we can to save them all.

There is no parrot too large or too small - we are dedicated to helping them all.

Where even the smallest birds get big second chances.

Improving lives, one bird at a time.

Saving lives, one bird at a time.

Saving all the birds we can.

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