Ok, you want to do two things with a tagline (or "motto"). You want to grab the public (a hook) and you want to rally the loyal troops. If it's very long, it's not a motto, it's a sermon. (Especially since our name is now longer.) If it isn't clear, why bother? If it doesn't grab people's attention AND their hearts immediately, it's just taking up paper. This isn't a vision statement or an agenda -- it should be a statement of the obvious.

I vote for Nancy's recommendation, Saving the world one bird at a time.

Nancy Powell <nancyp2@gmail.com> wrote:

We need to decide if we're going with a new tagline with our new "Mickaboo Companion Bird Rescue" banner or if we're leaving it off. I have NO idea how to decide this........

My top pick at this point is:

Saving the world one bird at a time.

but here are some of the other suggestions:

Saving all the birds we can.

Doing everything we can for every companion bird - large or small.

Large or small--doing everything we can to save them all.

There is no parrot too large or too small - we are dedicated to helping them all.

Where even the smallest birds get big second chances.

Improving lives, one bird at a time.

Saving lives, one bird at a time.

Saving all the birds we can.

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