I agree with Heather. Traditionally a tag line is used in advertising a company or product, but isn’t necessarily “attached” to the logo at all times. I vote to choose a tag line but then set some parameters about when and how it’s used. I really like SAVING THE WORLD ONE BIRD AT A TIME but isn’t that tag line basically taken already: SAVING THE WORLD ONE XXX AT A TIME. I can’t remember whose it is off hand, but doesn’t some company already say that? So it doesn’t get my vote because of that. I agree with Heather once again on the tag line: Where even the smallest birds get big second chances. Several of these ARE too long ... Although my least favorite is this little puppy: SAVING ALL THE BIRDS WE CAN. It sounds, um, whiney or something.
One thing to keep in mind is that a tag line needs to be memorable; it doesn’t need to tell the whole story.
Muddying the waters for you one email at a time,
Jackie
My favorite is Where even the smallest birds get big second chances. However, my vote is for no tagline. I think our new name says exactly what we do and having a tagline seems sort of redundant to me. We can always use titles on our pieces to convey these same sentiments, tailored for a particular audience--I don't think we need to clutter up the logo trying to say too much that we have plenty of room to say elsewhere. Just my opinion!
Nancy Powell <nancyp2@gmail.com> wrote:
We need to decide if we're going with a new tagline with our new "Mickaboo Companion Bird Rescue" banner or if we're leaving it off. I have NO idea how to decide this........
My top pick at this point is:
Saving the world one bird at a time.
but here are some of the other suggestions:
Saving all the birds we can.
Doing everything we can for every companion bird - large or small.
Large or small--doing everything we can to save them all.
There is no parrot too large or too small - we are dedicated to helping them all.
Where even the smallest birds get big second chances.
Improving lives, one bird at a time.
Saving lives, one bird at a time.
Saving all the birds we can.
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