Elizabeth has contacted her. On Wed, Dec 29, 2010 at 9:04 PM, Karen Watkins wrote:

Mira Tweti might know. She is in So California and has mentioned this movie on Facebook recently.

*From:* media-advisors-bounces@mickaboo.org [mailto: media-advisors-bounces@mickaboo.org] *On Behalf Of *Elizabeth Young *Sent:* Wednesday, December 29, 2010 8:39 PM *To:* Mickaboo media advisor team *Subject:* [Media-advisors] Fwd: Movie about a parrot (with the wrong feet)

I don't have the bandwidth to pursue this but I definitely think Mickaboo should reach out to the makers of this film (see below) and ask them to partner with Mickaboo (and possibly other rescues/habitat conservancies) to speak on behalf of the many already-captive parrots languishing and in need of care and adopters as well as those losing their homes and babies and habitats at a heartbreaking rate.

I'd bet money that they are already partnering with somebody and perhaps we can join in. And I think a viewing/benefit at The Blue Macaw would be brilliant.

My 33 cents.

e

---------- Forwarded message ---------- From: *Jennifer Berman* Date: Wed, Dec 29, 2010 at 1:58 PM Subject: Re: Movie about a parrot (with the wrong feet) To: Elizabeth Young Cc: Carol Henault

Hi Elizabeth--

From a layperson's perspective, I get your concerns completely. Although I will say it's nice to show how sophisticated a bird like this can be as a pet/companion. You'll never get anyone to change the line about missing the cage and bell, but maybe they would want to provide a link or information to a rescue as they promote the movie.

I unfortunately don't know anyone involved. It's a Fox Animation movie, so the best thing I guess would be to contact someone there. I looked up the production executive who is:

*PETER GAL** Vice President (Production)* 20th Century Fox Animationhttp://studiosystem.com/?action=company&id=4513326 10201 West Pico Boulevard Building 52 Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000

But, you'd probably want to also contact someone in PR or Publicity at 20th Century Fox (the animation department doesn't have its own PR staff). Again, I don't know any of these people but here is contact info:

CAROL SEWELL *Executive Vice President (Publicity & Field Marketing)* 20th Century Fox http://studiosystem.com/?action=company&id=4517475 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000

MICHAEL BROIDY *Director (Publicity)* 20th Century Fox http://studiosystem.com/?action=company&id=4517475 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000

All of the Fox emails are: firstname.lastname@fox.com.

Hope this helps!

Happy New Year and love to you.

Jen

On Dec 27, 2010, at 2:05 PM, Elizabeth Young wrote:

Hello, Carol and Jennifer-

You two have all kinds of Hollywood pull- do you have any contacts/connections with this film- http://www.rio-themovie.com/

Somehow it got all the way through production with the parrots' feet wrong (two toes forward, one back). Aside from that, just watching the clip is heartbreaking (though well intended) as the main character, Rio (a macaw who doesn't know how to fly) says, "I wish I was back in my cage, with my mirror and my little bell!"

I think they REALLY need to hook up with and benefit some parrot rescues (both captive bird rescues like the one I'm a part of- www.Mickaboo.org-and habitat preservation)!

All best and love and hugs to you,

e

-- Elizabeth

Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0

-- Elizabeth

Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0

I would say that we will not get much attention if we insist on seeing the movie before asking for a partnership. I say this from my experience with filmmakers and the industry generally. Perhaps another way to approach it might be to ask them-- we are a bird rescue involving bird types that seem to be featured in your movie; if you partner with us, we can be another venue for promoting your film (among rescues)-- do you think this is appropriate, or does the content not lend itself to parrot rescue? If they actually are willing to talk to us (already a long shot), we can inquire whether any part of the movie is encouraging of people breeding birds for the pet market? - and if so, politely back away. I realize it sounds a bit obsequious, but we are not bringing a lot to the table from a filmmakers' or studio's point of view; even if we encourage our followers to go to the movie, the numbers of potential moviegoers we might influence is simply not on a major-motion-picture scale. If they think they have a huge hit on their hands, they'll think we're unimportant; if they think they have a dog that needs all the help it can get, we may not want anything to do with it anyway. I'm sorry to be a bit negative about this- I worked in film for 25 years, and not too many people in that industry do much for anyone who can't reciprocate in kind. p On Jan 9, 2011, at 7:22 PM, Vincent J. Hrovat wrote:

Here’s a recently-released teaser for this movie:

http://www.rottentomatoes.com/m/rio/trailers/11111382 (You have to sit through a short, loud and annoying ad first.)

It consists of many of the same scenes that have been in previous trailers, mostly schmaltz and slapstick. However, this one also reveals that the “blue macaw” pair is captured and stolen by poachers as part of the story (“they must be worth a fortune”), which might make a good platform to talk about illegal trafficking of birds, wild-caught v corporate bred birds in the pet market, etc.

I still think we’d need to see the whole movie to determine its feasibility as a partner, but this does make it look a bit more substantial than what I had previously seen.

--VH

If nothing else works out, we can at least have someone write a review of the movie after seeing it in a theater. Such a review could include a fact check, some background about the "blue macaws" (hyacinths, et al) and could expound in a positive tone on topics germane to our mission and principles. Since the movie's scheduled release date is April 8th and our next quarterly newsletter is scheduled for publication on April 1st, it seems that the timing for the newsletter is not good. We'd either need to delay the release of the Spring issue, which is possible, or include such a review in the Fall issue, by which time it would be old news. However, we could instead post the review on facebook, on our blog, and/or elsewhere on our main web page. Thoughts? --VH From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Vincent J. Hrovat Sent: Monday, January 10, 2011 10:27 AM To: 'Mickaboo media advisor team'; 'Patricia Blau' Subject: Re: [Media-advisors] Rio (macaw movie) teaser I agree that we will probably not be able to see the movie but, as they say, it won't hurt to ask. I also think that we will be facing a huge culture gap when we ask them whether the content lends itself to parrot rescue. They don't necessarily know anything about the reality of what we do, and, since they've been up to their elbows in making and promoting this movie for months, they'll probably be thinking mostly in terms of whether partnering with a rescue will lead to bigger receipts! But, again, it won't hurt to ask, and more specific questions about captive breeding, etc. may help shape the answers. It's possible that this type of Q&A will give us enough to make a reasonably informed decision. I am still inclined to think that: 1.) We should error on the side of caution, which would probably mean choosing not to partner with the movie if we can't get sufficient disclosure about the contents thereof. 2.) We would need to tell people, politely of course, that the leg shackles displayed in the movie are barbaric, and the "any bird can fly" schmaltz is nonsense. There are almost certainly other examples of bad advice or husbandry in the movie that we may want to address. So, Patricia, I don't disagree with your pragmatism / negativity, but, like probably most of us, I hope there's something here that we can leverage. --VH --VH From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Monday, January 10, 2011 10:06 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Rio (macaw movie) teaser I would say that we will not get much attention if we insist on seeing the movie before asking for a partnership. I say this from my experience with filmmakers and the industry generally. Perhaps another way to approach it might be to ask them-- we are a bird rescue involving bird types that seem to be featured in your movie; if you partner with us, we can be another venue for promoting your film (among rescues)-- do you think this is appropriate, or does the content not lend itself to parrot rescue? If they actually are willing to talk to us (already a long shot), we can inquire whether any part of the movie is encouraging of people breeding birds for the pet market? - and if so, politely back away. I realize it sounds a bit obsequious, but we are not bringing a lot to the table from a filmmakers' or studio's point of view; even if we encourage our followers to go to the movie, the numbers of potential moviegoers we might influence is simply not on a major-motion-picture scale. If they think they have a huge hit on their hands, they'll think we're unimportant; if they think they have a dog that needs all the help it can get, we may not want anything to do with it anyway. I'm sorry to be a bit negative about this- I worked in film for 25 years, and not too many people in that industry do much for anyone who can't reciprocate in kind. p On Jan 9, 2011, at 7:22 PM, Vincent J. Hrovat wrote: Here's a recently-released teaser for this movie: http://www.rottentomatoes.com/m/rio/trailers/11111382 (You have to sit through a short, loud and annoying ad first.) It consists of many of the same scenes that have been in previous trailers, mostly schmaltz and slapstick. However, this one also reveals that the "blue macaw" pair is captured and stolen by poachers as part of the story ("they must be worth a fortune"), which might make a good platform to talk about illegal trafficking of birds, wild-caught v corporate bred birds in the pet market, etc. I still think we'd need to see the whole movie to determine its feasibility as a partner, but this does make it look a bit more substantial than what I had previously seen. --VH

It is possible to set up tables at individual theaters by contacting theater managers. I know one corporation asked their sales people to sell product at movie theaters when a movie with links to their product came out. It would have to be educational in order to be a positive addition to the movie-goers experience. It takes some time to set up but it looks like we have prep time. We need volunteers who will agree to staff the tables. Karen From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Monday, January 10, 2011 10:06 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Rio (macaw movie) teaser I would say that we will not get much attention if we insist on seeing the movie before asking for a partnership. I say this from my experience with filmmakers and the industry generally. Perhaps another way to approach it might be to ask them-- we are a bird rescue involving bird types that seem to be featured in your movie; if you partner with us, we can be another venue for promoting your film (among rescues)-- do you think this is appropriate, or does the content not lend itself to parrot rescue? If they actually are willing to talk to us (already a long shot), we can inquire whether any part of the movie is encouraging of people breeding birds for the pet market? - and if so, politely back away. I realize it sounds a bit obsequious, but we are not bringing a lot to the table from a filmmakers' or studio's point of view; even if we encourage our followers to go to the movie, the numbers of potential moviegoers we might influence is simply not on a major-motion-picture scale. If they think they have a huge hit on their hands, they'll think we're unimportant; if they think they have a dog that needs all the help it can get, we may not want anything to do with it anyway. I'm sorry to be a bit negative about this- I worked in film for 25 years, and not too many people in that industry do much for anyone who can't reciprocate in kind. p On Jan 9, 2011, at 7:22 PM, Vincent J. Hrovat wrote: Here's a recently-released teaser for this movie: http://www.rottentomatoes.com/m/rio/trailers/11111 382 (You have to sit through a short, loud and annoying ad first.) It consists of many of the same scenes that have been in previous trailers, mostly schmaltz and slapstick. However, this one also reveals that the "blue macaw" pair is captured and stolen by poachers as part of the story ("they must be worth a fortune"), which might make a good platform to talk about illegal trafficking of birds, wild-caught v corporate bred birds in the pet market, etc. I still think we'd need to see the whole movie to determine its feasibility as a partner, but this does make it look a bit more substantial than what I had previously seen. --VH

From a layperson's perspective, I get your concerns completely. Although I will say it's nice to show how sophisticated a bird like this can be as a pet/companion. You'll never get anyone to change the line about missing the cage and bell, but maybe they would want to provide a

The producers are Brazilian. Their other films include one about a dolphin that has the courage to "leave its pod" to find his "true purpose" in life. They are probably not concerned about the reality of their movies. From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Friday, December 31, 2010 1:22 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Fwd: Movie about a parrot (with the wrong feet) I emailed with my PR film associate about this question. She said, rightly, that the people who would be willing & able to allow & support any connection between a rescue and the film would be the producers. PR people do not have the clout and are not in the role of making that choice. I don't personally know the producers of this picture. I do know one of the people who manages the production group that produced the work, but the connection is about 7 years old & not strong (I am not in the industry anymore, so he has no particular reason to take my call; he may or may not even remember me very well, if at all). He is still at least a step or two away from the producers of the pic, also, but it may still be worth a try. If I were to contact him, what exactly are we hoping to do? A screening as a fundraiser for bird rescues? or- ? p On Dec 29, 2010, at 8:38 PM, Elizabeth Young wrote: I don't have the bandwidth to pursue this but I definitely think Mickaboo should reach out to the makers of this film (see below) and ask them to partner with Mickaboo (and possibly other rescues/habitat conservancies) to speak on behalf of the many already-captive parrots languishing and in need of care and adopters as well as those losing their homes and babies and habitats at a heartbreaking rate. I'd bet money that they are already partnering with somebody and perhaps we can join in. And I think a viewing/benefit at The Blue Macaw would be brilliant. My 33 cents. e ---------- Forwarded message ---------- From: Jennifer Berman Date: Wed, Dec 29, 2010 at 1:58 PM Subject: Re: Movie about a parrot (with the wrong feet) To: Elizabeth Young Cc: Carol Henault Hi Elizabeth-- link or information to a rescue as they promote the movie. I unfortunately don't know anyone involved. It's a Fox Animation movie, so the best thing I guess would be to contact someone there. I looked up the production executive who is: PETER GAL Vice President (Production) 20th Century Fox Animation <http://studiosystem.com/?action=company&id=451332 6> 10201 West Pico Boulevard Building 52 Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 But, you'd probably want to also contact someone in PR or Publicity at 20th Century Fox (the animation department doesn't have its own PR staff). Again, I don't know any of these people but here is contact info: CAROL SEWELL Executive Vice President (Publicity & Field Marketing) 20th Century Fox <http://studiosystem.com/?action=company&id=451747 5> 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 MICHAEL BROIDY Director (Publicity) 20th Century Fox <http://studiosystem.com/?action=company&id=451747 5> 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 All of the Fox emails are: firstname.lastname@fox.com. Hope this helps! Happy New Year and love to you. Jen On Dec 27, 2010, at 2:05 PM, Elizabeth Young wrote: Hello, Carol and Jennifer- You two have all kinds of Hollywood pull- do you have any contacts/connections with this film- http://www.rio-themovie.com/ Somehow it got all the way through production with the parrots' feet wrong (two toes forward, one back). Aside from that, just watching the clip is heartbreaking (though well intended) as the main character, Rio (a macaw who doesn't know how to fly) says, "I wish I was back in my cage, with my mirror and my little bell!" I think they REALLY need to hook up with and benefit some parrot rescues (both captive bird rescues like the one I'm a part of- www.Mickaboo.org- and habitat preservation)! All best and love and hugs to you, e -- Elizabeth Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0 -- Elizabeth Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0

The producers are . . . are probably not concerned about the reality of their movies.

From a layperson's perspective, I get your concerns completely. Although I will say it's nice to show how sophisticated a bird like this can be as a

Based on the 3-4 clips that I've seen from this movie, all of which have been either cloyingly cutesy or Wile E. Coyote style slapstick, I'm inclined to agree with that. That being said, I am challenged in trying to believe that Mickaboo could leverage a movie like this to help deliver our very real-world message. I am not of the opinion, however, that Rio is an "evil plot" (as someone unfortunately characterized it on discuss list) and, if someone can figure out a way to make such a tie-in work, that's great. I will draw a line in the sand by saying that I don't think that we will know for sure unless and until we see the whole movie, from introduction to end credits. Reviewers aren't going to have the perspective that we need and clips will only tell us so much. Studios don't generally like to give previews of the entire production so that could be a challenge, but it's something that I would ask for early on in the discussions with any producers or PR types. --VH From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Karen Watkins Sent: Friday, December 31, 2010 2:18 PM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] Fwd: Movie about a parrot (with the wrong feet) The producers are Brazilian. Their other films include one about a dolphin that has the courage to "leave its pod" to find his "true purpose" in life. They are probably not concerned about the reality of their movies. From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Friday, December 31, 2010 1:22 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Fwd: Movie about a parrot (with the wrong feet) I emailed with my PR film associate about this question. She said, rightly, that the people who would be willing & able to allow & support any connection between a rescue and the film would be the producers. PR people do not have the clout and are not in the role of making that choice. I don't personally know the producers of this picture. I do know one of the people who manages the production group that produced the work, but the connection is about 7 years old & not strong (I am not in the industry anymore, so he has no particular reason to take my call; he may or may not even remember me very well, if at all). He is still at least a step or two away from the producers of the pic, also, but it may still be worth a try. If I were to contact him, what exactly are we hoping to do? A screening as a fundraiser for bird rescues? or- ? p On Dec 29, 2010, at 8:38 PM, Elizabeth Young wrote: I don't have the bandwidth to pursue this but I definitely think Mickaboo should reach out to the makers of this film (see below) and ask them to partner with Mickaboo (and possibly other rescues/habitat conservancies) to speak on behalf of the many already-captive parrots languishing and in need of care and adopters as well as those losing their homes and babies and habitats at a heartbreaking rate. I'd bet money that they are already partnering with somebody and perhaps we can join in. And I think a viewing/benefit at The Blue Macaw would be brilliant. My 33 cents. e ---------- Forwarded message ---------- From: Jennifer Berman Date: Wed, Dec 29, 2010 at 1:58 PM Subject: Re: Movie about a parrot (with the wrong feet) To: Elizabeth Young Cc: Carol Henault Hi Elizabeth-- pet/companion. You'll never get anyone to change the line about missing the cage and bell, but maybe they would want to provide a link or information to a rescue as they promote the movie. I unfortunately don't know anyone involved. It's a Fox Animation movie, so the best thing I guess would be to contact someone there. I looked up the production executive who is: PETER GAL Vice President (Production) 20th Century Fox Animation http://studiosystem.com/?action=company&id=4513326 10201 West Pico Boulevard Building 52 Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 But, you'd probably want to also contact someone in PR or Publicity at 20th Century Fox (the animation department doesn't have its own PR staff). Again, I don't know any of these people but here is contact info: CAROL SEWELL Executive Vice President (Publicity & Field Marketing) 20th Century Fox http://studiosystem.com/?action=company&id=4517475 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 MICHAEL BROIDY Director (Publicity) 20th Century Fox http://studiosystem.com/?action=company&id=4517475 10201 West Pico Boulevard Los Angeles , CALIFORNIA 90035 United States phone #1 : (310) 369-1000 All of the Fox emails are: firstname.lastname@fox.com. Hope this helps! Happy New Year and love to you. Jen On Dec 27, 2010, at 2:05 PM, Elizabeth Young wrote: Hello, Carol and Jennifer- You two have all kinds of Hollywood pull- do you have any contacts/connections with this film- http://www.rio-themovie.com/ Somehow it got all the way through production with the parrots' feet wrong (two toes forward, one back). Aside from that, just watching the clip is heartbreaking (though well intended) as the main character, Rio (a macaw who doesn't know how to fly) says, "I wish I was back in my cage, with my mirror and my little bell!" I think they REALLY need to hook up with and benefit some parrot rescues (both captive bird rescues like the one I'm a part of- www.Mickaboo.org- and habitat preservation)! All best and love and hugs to you, e -- Elizabeth Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0 -- Elizabeth Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0