>The producers are . . . are probably not concerned about the reality of their movies.

 

Based on the 3-4 clips that I’ve seen from this movie, all of which have been either cloyingly cutesy or Wile E. Coyote style slapstick, I’m inclined to agree with that. That being said, I am challenged in trying to believe that Mickaboo could leverage a movie like this to help deliver our very real-world message.

 

I am not of the opinion, however, that Rio is an “evil plot” (as someone unfortunately characterized it on discuss list) and, if someone can figure out a way to make such a tie-in work, that’s great. I will draw a line in the sand by saying that I don’t think that we will know for sure unless and until we see the whole movie, from introduction to end credits. Reviewers aren’t going to have the perspective that we need and clips will only tell us so much. Studios don’t generally like to give previews of the entire production so that could be a challenge, but it’s something that I would ask for early on in the discussions with any producers or PR types.

 

 

--VH

 

From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Karen Watkins
Sent: Friday, December 31, 2010 2:18 PM
To: 'Mickaboo media advisor team'
Subject: Re: [Media-advisors] Fwd: Movie about a parrot (with the wrong feet)

 

The producers are Brazilian. Their other films include one about a dolphin that has the courage to “leave its pod” to find his “true purpose” in life. They are probably not concerned about the reality of their movies.

 

From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau
Sent: Friday, December 31, 2010 1:22 PM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] Fwd: Movie about a parrot (with the wrong feet)

 

I emailed with my PR film associate about this question.  She said, rightly, that the people who would be willing & able to allow & support any connection between a rescue and the film would be the producers.  PR people do not have the clout and are not in the role of making that choice.  

 

I don't personally know the producers of this picture.  I do know one of the people who manages the production group that produced the work, but the connection is about 7 years old & not strong (I am not in the industry anymore, so he has no particular reason to take my call; he may or may not even remember me very well, if at all).  He is still at least a step or two away from the producers of the pic, also, but it may still be worth a try.

 

If I were to contact him, what exactly are we hoping to do?  A screening as a fundraiser for bird rescues?  or- ?

 

p

 

On Dec 29, 2010, at 8:38 PM, Elizabeth Young wrote:

 

I don't have the bandwidth to pursue this but I definitely think Mickaboo should reach out to the makers of this film (see below) and ask them to partner with Mickaboo (and possibly other rescues/habitat conservancies) to speak on behalf of the many already-captive parrots languishing and in need of care and adopters as well as those losing their homes and babies and habitats at a heartbreaking rate.

 

I'd bet money that they are already partnering with somebody and perhaps we can join in.  And I think a viewing/benefit at The Blue Macaw would be brilliant.

 

My 33 cents.

 

e

---------- Forwarded message ----------
From: Jennifer Berman <jennifer.berman@mac.com>
Date: Wed, Dec 29, 2010 at 1:58 PM
Subject: Re: Movie about a parrot (with the wrong feet)
To: Elizabeth Young <adoptkings@gmail.com>
Cc: Carol Henault <carol.henault@rifsocal.org>

Hi Elizabeth--

 

From a layperson's perspective, I get your concerns completely.  Although I will say it's nice to show how sophisticated a bird like this can be as a pet/companion.  You'll never get anyone to change the line about missing the cage and bell, but maybe they would want to provide a link or information to a rescue as they promote the movie.

 

I unfortunately don't know anyone involved.  It's a Fox Animation movie, so the best thing I guess would be to contact someone there.  I looked up the production executive who is:

 

PETER GAL
Vice President (Production)

20th Century Fox Animation
10201 West Pico Boulevard
Building 52
Los Angeles ,  CALIFORNIA  90035
United States
phone #1 : (310) 369-1000

But, you'd probably want to also contact someone in PR or Publicity  at 20th Century Fox (the animation department doesn't have its own PR staff).  Again, I don't know any of these people but here is contact info:

CAROL SEWELL
Executive Vice President (Publicity & Field Marketing)
20th Century Fox
10201 West Pico Boulevard
Los Angeles ,  CALIFORNIA  90035
United States
phone #1 : (310) 369-1000

MICHAEL BROIDY
Director (Publicity)
20th Century Fox
10201 West Pico Boulevard
Los Angeles ,  CALIFORNIA  90035
United States
phone #1 : (310) 369-1000

All of the Fox emails are:  firstname.lastname@fox.com.

Hope this helps!

Happy New Year and love to you.

Jen
                           

On Dec 27, 2010, at 2:05 PM, Elizabeth Young wrote:

 

Hello, Carol and Jennifer-

 

You two have all kinds of Hollywood pull- do you have any contacts/connections with this film- http://www.rio-themovie.com/

 

Somehow it got all the way through production with the parrots' feet wrong (two toes forward, one back).  Aside from that, just watching the clip is heartbreaking (though well intended) as the main character, Rio (a macaw who doesn't know how to fly) says, "I wish I was back in my cage, with my mirror and my little bell!"

 

I think they REALLY need to hook up with and benefit some parrot rescues (both captive bird rescues like the one I'm a part of- www.Mickaboo.org- and habitat preservation)!

 

 

All best and love and hugs to you,

e

--
Elizabeth

Until they all have homes, don't buy, don't breed- adopt.
www.RescueReport.org
www.MickaCoo.org
http://www.youtube.com/watch?v=QGjyooh3Yo0

 

 




--
Elizabeth

Until they all have homes, don't buy, don't breed- adopt.
www.RescueReport.org
www.MickaCoo.org
http://www.youtube.com/watch?v=QGjyooh3Yo0