Jonathan Ricker, T E R radio in SF, (510) 962-5693

Here's the scoop: He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too. The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open. Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general. I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say. I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point. What does this group want to do? p

What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious! --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693 Here's the scoop: He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too. The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open. Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general. I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say. I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point. What does this group want to do? p

hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do? On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable. Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information! Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic. --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do? On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote: that
point.
What does this group want to do? p

I'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light. Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk. Guidance, anyone? pI'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light. Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk. Guidance, anyone? p On Jan 25, 2011, at 11:46 AM, Vincent J. Hrovat wrote:
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

I'll do it on Friday, if we can find anything confirming that he is a real
person. I would think that asking what kind of radio station is "TER" is a
reasonable question.
Did you listen to his voice message, Patty?
On Tue, Jan 25, 2011 at 12:32 PM, Patricia Blau
I'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? pI'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? p
On Jan 25, 2011, at 11:46 AM, Vincent J. Hrovat wrote:
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

No I only read the text. Is the vocal message different (more complete)? On Jan 25, 2011, at 1:55 PM, Michelle Yesney wrote:
I'll do it on Friday, if we can find anything confirming that he is a real person. I would think that asking what kind of radio station is "TER" is a reasonable question.
Did you listen to his voice message, Patty?
On Tue, Jan 25, 2011 at 12:32 PM, Patricia Blau
wrote: I'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light. Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? pI'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? p
On Jan 25, 2011, at 11:46 AM, Vincent J. Hrovat wrote:
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

I am sorry to raise suspicions about what is
opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a
that ties back to his station, that is another
can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am
case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild
care
for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly
I think someone who has a bit of distance from the
lawsuit would be a better choice for the
interview.
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On
Behalf Of Patricia Blau
Sent: Tuesday, January 25, 2011 5:13 PM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] Jonathan Ricker, T E
R radio in SF, (510) 962-5693
No I only read the text. Is the vocal message
different (more complete)?
On Jan 25, 2011, at 1:55 PM, Michelle Yesney
wrote:
I'll do it on Friday, if we can find anything
confirming that he is a real person. I would
think that asking what kind of radio station is
"TER" is a reasonable question.
Did you listen to his voice message, Patty?
On Tue, Jan 25, 2011 at 12:32 PM, Patricia Blau
high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

THat sounds very reasonable.
Scott Shipley
Mickaboo Companion Bird Rescue
Macaw Co-Coordinator and 'Too Team
________________________________
From: Karen Watkins
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

Ok. Do you want to call him & set it up to work with your schedule? p On Jan 25, 2011, at 1:55 PM, Michelle Yesney wrote:
I'll do it on Friday, if we can find anything confirming that he is a real person. I would think that asking what kind of radio station is "TER" is a reasonable question.
Did you listen to his voice message, Patty?
On Tue, Jan 25, 2011 at 12:32 PM, Patricia Blau
wrote: I'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light. Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? pI'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? p
On Jan 25, 2011, at 11:46 AM, Vincent J. Hrovat wrote:
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

Did we figure out which ratio station he actually works for?
On Tue, Jan 25, 2011 at 9:11 PM, Patricia Blau
Ok. Do you want to call him & set it up to work with your schedule?
p
On Jan 25, 2011, at 1:55 PM, Michelle Yesney wrote:
I'll do it on Friday, if we can find anything confirming that he is a real person. I would think that asking what kind of radio station is "TER" is a reasonable question.
Did you listen to his voice message, Patty?
On Tue, Jan 25, 2011 at 12:32 PM, Patricia Blau
wrote: I'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? pI'll call back for that info, but I'd like to include who's going to be the first interviewee, to get an appointment for Friday (assuming all is legit)-- we can cancel if other things come to light.
Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone? p
On Jan 25, 2011, at 11:46 AM, Vincent J. Hrovat wrote:
I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable.
Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information!
Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic.
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High
hm, crap. I wish I'd asked him this on the first call. Calling back with suspicions isn't a great way to start a relationship, if it's legit. What do you want to do?
On Jan 25, 2011, at 10:26 AM, Vincent J. Hrovat wrote:
What frequency is TER? Also, what are their FCC call letters? A quick google didn't show any station in California with call letters of KTER. and the phone number given is apparentlty for a cellular account based in Hayward, all of which makes me suspicious!
--VH
-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, January 25, 2011 9:58 AM To: Mickaboo media advisor team Subject: [Media-advisors] Jonathan Ricker, , (510) 962-5693
Here's the scoop:
He has a group of non-profits/charitable, local community organizations he says he "kind of cycles through," giving them a (brief) voice on a regular basis (it sounds like he interviews for 15 minutes & edits to 5 minutes). The person who speaks to them (which doesn't have to be the same person) and/or the organization decides the topic for each interview; I'm sure he decides which ones really work for him, too.
The first appointment available to us is either today-- he has one slot left, between 2:30pm & 4pm -- or Friday, when he's pretty open.
Do we want to open with talking about the wild parrots of SF and how we care for them (Jennifer)? - always a good attention getter. This will also be a venue for talking about Rio, the movie, when it comes out, and macaws in general.
I suspect the radio station is not highly listened to, so my hopes are not high that this will give us incredible exposure, but any exposure is good exposure (except that brutal divorce situation), so they say.
I don't necessarily think pitching that everyone vote for us on pepsi would be the best way to open? - I'm wondering if we want to save that pitch for March or whenever we go back to that, to give more bang for the buck at that point.
What does this group want to do? p

*Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk. Guidance, anyone?* Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of: Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question. ?? e -- Elizabeth *PLEASE vote for Mickaboo & 'Coo Bird Rescues today **& every day* *this month to help us win a MUCH needed $50K grant! * **www.refresheverything.c om/mickaboobirdrescue Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0

Yes, something along that line would be appropriate.
On Tue, Jan 25, 2011 at 2:20 PM, Elizabeth Young
*Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone?*
Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of:
Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question.
??
e
-- Elizabeth
*PLEASE vote for Mickaboo & 'Coo Bird Rescues today **& every day* *this month to help us win a MUCH needed $50K grant! * ** www.refresheverything.com/mickaboobirdrescue
Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org http://www.rescuereport.org/ www.MickaCoo.org http://www.mickacoo.org/ http://www.youtube.com/watch?v=QGjyooh3Yo0

Also, I would hope that anyone doing an interview for Mickaboo who feels
they are being harassed or subjected to some kind of highly partisan
treatment would feel comfortable telling the interviewer that s/he was
behaving in an unprofessional manner and then terminating the conversation
(easier to do on the phone).
On Tue, Jan 25, 2011 at 2:23 PM, Michelle Yesney
Yes, something along that line would be appropriate.
On Tue, Jan 25, 2011 at 2:20 PM, Elizabeth Young
wrote: *Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone?*
Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of:
Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question.
??
e
-- Elizabeth
*PLEASE vote for Mickaboo & 'Coo Bird Rescues today **& every day* *this month to help us win a MUCH needed $50K grant! * ** www.refresheverything.com/mickaboobirdrescue
Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org http://www.rescuereport.org/ www.MickaCoo.org http://www.mickacoo.org/ http://www.youtube.com/watch?v=QGjyooh3Yo0

I just listened to the message and I think it's KEZR not TER. There's
definitely a K, and he kind of swallows the middle letters.
On Tue, Jan 25, 2011 at 2:25 PM, Michelle Yesney
Also, I would hope that anyone doing an interview for Mickaboo who feels they are being harassed or subjected to some kind of highly partisan treatment would feel comfortable telling the interviewer that s/he was behaving in an unprofessional manner and then terminating the conversation (easier to do on the phone).
On Tue, Jan 25, 2011 at 2:23 PM, Michelle Yesney
wrote: Yes, something along that line would be appropriate.
On Tue, Jan 25, 2011 at 2:20 PM, Elizabeth Young
wrote: *Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone?*
Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of:
Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question.
??
e
-- Elizabeth
*PLEASE vote for Mickaboo & 'Coo Bird Rescues today **& every day* *this month to help us win a MUCH needed $50K grant! * ** www.refresheverything.com/mickaboobirdrescue
Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org http://www.rescuereport.org/ www.MickaCoo.org http://www.mickacoo.org/ http://www.youtube.com/watch?v=QGjyooh3Yo0

KEZR is a music radio station in San Jose
Scott Shipley
Mickaboo Companion Bird Rescue
Macaw Co-Coordinator and 'Too Team
________________________________
From: Michelle Yesney
On Tue, Jan 25, 2011 at 2:23 PM, Michelle Yesney
wrote: Yes, something along that line would be appropriate.
On Tue, Jan 25, 2011 at 2:20 PM, Elizabeth Young
wrote: Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone?
Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of:
Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question.
??
e
-- Elizabeth
PLEASE vote for Mickaboo & 'Coo Bird Rescues today & every day this month to help us win a MUCH needed $50K grant! www.refresheverything.com/mickaboobirdrescue
Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0

I would add that we provided animal rescue
services in what was perceived to be a domestic
abuse situation and we found that the legal system
does not take conditions under which animals are
surrendered into consideration.
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On
Behalf Of Michelle Yesney
Sent: Tuesday, January 25, 2011 2:23 PM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] Jonathan Ricker, T E
R radio in SF, (510) 962-5693
Yes, something along that line would be
appropriate.
On Tue, Jan 25, 2011 at 2:20 PM, Elizabeth Young

I think I would avoid using the term "slander" in case it inflames
people further, regardless of how accurate it is.
On 1/25/11, Elizabeth Young
*Once we're talking, if he starts asking about the suit, I don't know that there is anything we can do to stop him from airing what we say, including: "I can't talk about that, goodbye." It's a risk.
Guidance, anyone?*
Regardless of who asks us about the Spaid suit (I'll leave it to others to investigate this potential interviewer), could we not say something to the effect of:
Regarding the Spaid accusations, Mickaboo had the misfortune of receiving three cockatiels surrendered, with signatures attesting to it, that then became the focus of a custody battle in a divorce. Mickaboo followed procedures and complied with the law every step of the way and the birds have been returned per the judge's decision. Mickaboo's only interest in the matter was to uphold our responsibility to the welfare of the birds. Slanderous things have been said about our organization and it is very hurtful to the volunteers who work so hard to take care of the birds that nobody else will. Next question.
??
e
-- Elizabeth
*PLEASE vote for Mickaboo & 'Coo Bird Rescues today **& every day* *this month to help us win a MUCH needed $50K grant! * **www.refresheverything.c om/mickaboobirdrescue
Until they all have homes, don't buy, don't breed- adopt. www.RescueReport.org www.MickaCoo.org http://www.youtube.com/watch?v=QGjyooh3Yo0
-- PLEASE vote for Mickaboo & 'Coo Bird Rescues today & every daythis month to help us win a MUCH needed $50K grant! www.refresheverything.com/mickaboobirdrescue

I think I would avoid using the term "slander" in case it inflames people further, regardless of how accurate it is.
I agree. I would change that sentence to say that "inaccurate, defamatory things have been said" instead of "slanderous." We can easily maintain that a statement is incorrect (for example, their saying that we "broke into" their home when there is no police report to that effect), but slander is something that should probably be proven in a court of law, IMO. People have explicitly said that they intend to use this to destroy our organization. Last I heard, they were still saying that the fact that one of these birds got cancer is Mickaboo's fault. Having followed this closely for the duration, I would treat this topic as extremely incendiary, probably a show-stopper at first mention, and would not expect to skate by on a pat answer, no matter how well-parsed. --VH

The topic is communirty service and volunteerism, not advocacy. Karen - karen.watkins@gmail.com Don't use my strategygroup.net email address! On Jan 25, 2011 11:47 AM, "Vincent J. Hrovat" <1217@vhrovat.org> wrote: I am sorry to raise suspicions about what is probably a legitimate opportunity for PR, but I'm remembering the last 8+ months of James Spaid and his minions showing up like whack-a-moles in one venue after another trying to make Mickaboo look bad, and the vitriol that some bird sellers expressed at the SF hearings last year. It's quite possible that this is a tiny, grass-roots station (perhaps Internet-only?) without a lot of credentials, that is genuinely trying to help non-profits like ours. But I think that some disclosure on their end is at least highly desirable. Could you call back and get his email address, claiming that email is a better way to reach you? If he gives you a personal address instead of one that ties back to his station, that is another point of concern, IMO. You can also thank him for helping NPOs, etc. and ask for his call letters and frequency so that you can listen to his station. Any good radio guy should be anxious to give out such information! Also, can we, in general, opt out of having an interview aired after we have started participating in the interview? I am thinking of exit strategy in case the interviewer begins going off on the wrong topic. --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-... Sent: Tuesday, January 25, 2011 11:11 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693 Importance: High hm, crap. I wish I'd asked him this on the first call. Calling back with suspici...

The topic is communirty service and volunteerism, not advocacy.
And Glenn Beck is a self-proclaimed civil rights advocate. What's your point? Has anyone here ever heard a Jonathan Ricker interview anybody about anything? If not, then we have no idea what we are in for. --VH

I found a KTER radio station in Texas. I didn't find any Jonathan Rickers
doing radio. KQED is the Public Radio Station for SF and there is no Ricker on
the staff listing.
Some thing just doesn't sound right. Maybe this guy is just real obscure and
doesn't post on the web.
Scott Shipley
Mickaboo Companion Bird Rescue
Macaw Co-Coordinator and 'Too Team
________________________________
From: Vincent J. Hrovat <1217@vhrovat.org>
To: Mickaboo media advisor team
The topic is communirty service and volunteerism, not advocacy. And Glenn Beck is a self-proclaimed civil rights advocate. What’s your point? Has anyone here ever heard a Jonathan Ricker interview anybody about anything? If not, then we have no idea what we are in for.
--VH

A community service promo is very different than discussing the rights of animals to food and shelter and safety. We don't need red herrings, Vinny. From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Vincent J. Hrovat Sent: Tuesday, January 25, 2011 1:18 PM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] Jonathan Ricker, T E R radio in SF, (510) 962-5693
The topic is communirty service and volunteerism, not advocacy.
And Glenn Beck is a self-proclaimed civil rights advocate. What's your point? Has anyone here ever heard a Jonathan Ricker interview anybody about anything? If not, then we have no idea what we are in for. --VH
participants (7)
-
Elizabeth Young
-
Karen Watkins
-
Martha Kudlacik
-
Michelle Yesney
-
Patricia Blau
-
Scott Shipley
-
Vincent J. Hrovat