Thanks Elizabeth. So, what is our action item? Should we ask Patricia to go
to the well again with her contacts (if, of course, she is willing to do
so)? If so, what, exactly should she ask for? Do we want to get our story
straight first?
Patricia could frame the topic by saying that the movie is doing very well
and that we could help keep that interest up with a special screening that
would give people a chance to learn about macaws in the wild, the
complexities and joys of parrots as pets, etc.
Generally, if a movie tanks on opening weekend there's not much need for
collateral marketing after that so this would be a moot point. As of
04/25/2011, Rio has worldwide gross of $296M on a production budget of $90M
(per http://boxofficemojo.com/movies/?page=intl
http://boxofficemojo.com/movies/?page=intl&id=rio.htm &id=rio.htm ), so
the movie seems to be making a ton of money for Fox Studios! We would be
justified, IMO, in saying that we could help to keep the public's interest
up while using the movie to help spread our message.
Thanks.
--VH
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Elizabeth Young
Sent: Tuesday, April 26, 2011 1:15 PM
To: Mickaboo media advisor team
Subject: [Media-advisors] Fwd: [Mickaboo Discuss] Rio - special showing?
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From: lynne page