i like it -----Original Message----- Date: Wednesday, July 14, 2010 1:54:51 pm To: From: "Vincent J. Hrovat" <1217@vhrovat.org> Subject: [Media-advisors] Fun with press releases To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I'm thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled "Mickaboo extends its grooming clinic schedule at For Other Living Things." This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a "Mickaboo participates in HSSV adoption fair" press release (for example) would give us a place to provide details about a few of our relationships with shelters. These may seem like pretty softball topics - perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn't have to mention the proposed SF ban or any other legislation at all so they wouldn't be pushing anyone's buttons. I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments? Vincent J. Hrovat