*we can still get a LOT of publicity by posting the press release on our own Web page and linking to it prominently. * Very true! -----Original Message----- From: Vincent J. Hrovat (P) <1217@vhrovat.org> Sent: Sunday, December 05, 2010 11:24 PM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story? Patricia Blau wrote our (I think only) bona-fide press release relating to pet store ban. If she can’t do this I am guessing that there are at least a few others who could do the writing and consult with Patricia for distribution ideas.   The way that I see it, even if not many media outlets run the story, we can still get a LOT of publicity by posting the press release on our own Web page and linking to it prominently. We already have a strong web presence and could leverage that to distribute this new information. This is a point that I was trying to make a while back and which I fear did not make sense to some others like it did to me. Hopefully the year-end numbers will be a better way to get this concept started.   --VH   From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Michelle Yesney Sent: Sunday, December 05, 2010 11:04 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story?   That seems like a very timely idea.  Who was writing our press release(s) for the SF pet store ban?  Writing press releases that newspapers will use is a talent, but I seem to recall that we have folks who do it.  (This is also different than writing material for a columnist/op-ed piece.) I'm sure we can get the info together in an accessible form.   On Sun, Dec 5, 2010 at 10:58 PM, Vincent J. Hrovat (P) <1217@vhrovat.org> wrote: Hi again, We never seem to get this press release thing off of the ground; however, I have an idea that I would like you to consider. How about an end-of-year press release with some numbers for 2010? How many birds did we take in, how many got adopted, how much did we spend on vet bills, how much did we take in donations, how many veterinary hospital visits did we pay for, et al. We need to be judicious about what statistical information we give out, obviously, but we want it to have as much oomph as possible. If we want to release this promptly on 01 Jan 2011, the numbers might be preliminary estimates (most corporations take a few weeks to close out their books before releasing quarterly or annual numbers) but a New Year's Day release might also have the most impact. I think that such a press release should be summarized and linked to front and center on our web page to be sure that people who follow us will see it. I have been following this . . . stuff about James Spaid and one of the topics that is currently going around with his livejournal coterie is how Mickaboo rarely provides medical care, even to very needy birds. As a few of us have learned, engaging that group directly to rebut their claims is like mud-wrestling with a pig (you get covered in slop and the pig enjoys himself). Instead, I think that it would be a better idea to post our results for 2010 in a very visible place so that people could clearly see the gap between their perceptions and our reality. Thoughts? --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Martha Kudlacik Sent: Tuesday, September 21, 2010 3:17 PM To: Mickaboo media advisor team Subject: [Media-advisors] can we use this INSANITY for a press release/story? We have yet another mass surrender of cockatiels (33 in Palo Alto). Is there any way we can use this madness for a little PR?