And with all the flak we unfairly took as the problem rather than the solution, I think we should publicize numbers adopted too! e -----Original Message----- From: Vincent J. Hrovat <1217@vhrovat.org> Sent: Tuesday, September 07, 2010 10:11 AM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] Checking in . . . .

We do need actual news to hang them on

Agreed, absolutely. I was thinking of the following as newsworthy topics: -- Strategic new partnerships with pet stores or shelters. One example might be when we started doing classes and events at the WC PFE. Technically, this expanded an existing partnership but it gave us a bigger presence in the East Bay / Contra Costa County, which has been kind of a blind spot for us for a while. We might have to parse back and forth on the definition of "strategic" but, for starters, it needs to be more than a pickle jar for donations at their checkstand. -- Fairly major upcoming events such as adoption fairs, particularly those done in partnership with shelters. Again, we would have to decide, perhaps on a case=by-case basis, what constitutes a "major" event. One example for consideration is the multi-rescue adoption fair done at HSSV earlier this year. -- This is a new idea to the group, but I think that we should consider sending out quarterly press releases with some accurate but high-level statistics. I.E., Mickaboo took in 99 birds and spend $99K on veterinary bills in Q3 2010. Since we are a 501(c)3, this information is available to anyone who wants it anyway, but, as we have heard, there's a kneejerk accusation that we are a for-profit enterprise from people who didn't bother to -- and, frankly, didn't need to -- look up our numbers. Posting stuff like this in a press release makes us look more "corporate" (which , granted, some people might not like) and should minimize the frequency and impact of such accusations. It would also give us a much easier counter to such accusations: "Haven't you read our press releases?" Of course, each press release would mention other facts about Mickaboo and tenets of our mission and vision, all in context of the primary topic, and would feature quotes from Tammy, Michelle, et al. And, yes, some press releases would be somewhat redundant to the information that's on our "Upcoming Events" page. The advantage to a separate press release is that we could keep it for posterity and expound on the details of the event and other important information. With all of this in mind, does anyone have thoughts about what would be good fodder for our next press release? Is it too late to do write-ups on the Solano Stroll or Folsom Zoo presence? How about the Mickacoo fundraiser? --VH