Per your request for feedback, I think the press release is exceptionally well written and adroitly tackles a complicated subject with which the Commission itself has many unresolved questions and contradictions (i.e. birds aren't being euthanized, SF stores don't sell dogs but shelters full of them, etc.)
Just because SF stores aren't selling dogs doesn't mean they aren't being brought in from, oh I don't know, South San Francisco? Daly City? And all those non-shelter dogs are certainly set on "breed", I'm sure.
In response to those who say just this (that people will just go somewhere else to get their animals):
Change has to start somewhere.
And I can't help this one too: "The line must be drawn here! This far, no further!" (Jean-Luc Picard, Star Trek: First Contact)
:)