Patti, this question is mainly for you but if somebody else has input that'll be great. I am not a PR or media person, so forgive me if this sounds naïve. I am wondering, if Mickaboo does press release type documents, whether we really need to distribute each of them to media sources for publication, or can we can simply post them on our web page for reference. Heres my train of thought: when I want to know about a company as a possible employer, possible investment, whatever I go to their web site and poke around. One of the places that I always look is in their list of press releases. I dont know or care what papers actually ran those stories, and I dont look for them in the mass media publications. I get them directly off of the principle companys web page. That is what I am thinking of for Mickaboo as well: a separate (simple!) section of our web page where we can post these press releases, along with links to mainstream media articles about Mickaboo, and maybe keep them available for 2-3 years. That would give us a distinct, low-impact place to keep this sort of information. Just because we post something out in such a "press-release" area, do we necessarily have to forward it to media as well? I am thinking that not all mainstream media is going to care each time that we do a Fall Furry Friends Flurry (or whatever) shelter event, but that we might still want to put together a press-release type of document regarding the event for organizational self-documentation and as a hedge against people who claim that we dont work with shelters. Thoughts? --VH -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Tuesday, September 07, 2010 9:17 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] Checking in . . . . Hi all, I'm happy to help with press releases. We do need actual news to \