I don’t think that the “Avian Lighting” class should be mentioned here at all. With all due respect, I have done my own research and discussed this with 3-4 avian vets and, as far as I can tell, there’s no real evidence that so-called “full spectrum” lighting does any good whatsoever for companion or other birds, except in cases where the bird has a problem synthesizing vitamin D. In the latter case, I’d strongly recommend real sunlight as much as possible anyway. While such a class might be seen as an incentive to the stores in that it could boost sales of so-called “full spectrum” lights, I don’t think that it should be considered part of Mickaboo’s standard curriculum.
I think that the “could contribute” or “could publicize” should probably be mentioned but that neither is likely to result in these things really happening for various reasons. Petco, for example, has offered to help publicize Mickaboo birds at their “Adoption Days,” but they insist on controlling the parameters of the adoption: they want people to be able to walk into the store and walk out with a bird that same day. Since Mickaboo has held firm in its approval requirements, we are perceived as not cooperating. A few weeks ago some of us discussed the possibility of a pet store fee being used to fund rescues, and I think that most of us had concerns about paperwork, red tape, the business passing this on to customers as a cost, etc. I don’t know for sure but that sounds even less feasible than the pet care sheet requirements.
Regarding product recommendations, I would LOVE it if we could make that work, even with the stores that don’t sell live animals! Unless we have a merchandising guy who can work with their corporate merchandising guy and talk about things like category and margin analysis, I don’t think that we’re going to make any inroads here except maybe with the mom-and-pops.
Sorry if this does not sound like a positive contribution but I’m still inclined to think that if these guys want to keep selling live birds then we really don’t want to partner with them in any way.
--VH
From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Jonathan Harris
Sent: Wednesday, July 28, 2010 9:51 PM
To: Mickaboo media advisor team; adoptkings@gmail.com; Tammy Azzaro
Cc: Karen Watkins; Mickaboo media advisor team; Rhonda Bennon
Subject: Re: [Media-advisors] SECOND REQUEST Meeting w/pet store owners and others??
Referring to the "two approaches" Elizabeth enumerates, I liked numbers 1, 4 and 5 and 8, and in varying degrees felt uneasy with 2, 3, 6 and 7. Specific reactions below interpolated in red, followed by general comments. -jonathan
BIRDS CONTINUE FOR SALE
1. Pet sellers and staff could attend Mickaboo's Basic Bird Care & Avian Lighting classes and provide feedback on the material and Mickaboo could share what we've learned from our end of the "business" GOOD
2. Pet sellers could purchase "gift certificates" for each of their customers to attend a Mickaboo Bird Care class before purchasing a bird (say for $35/family) & Mickaboo could teach them the basics of up-to-date avian care (much more efficiently than pet sellers doing it one customer at a time)
3. Same for the Avian Lighting class UNEASY WITH 2 AND 3. It smacks of a shakedown (we want a cut of your action) and thereby makes us tacitly complicit in the rest of their activities — or so it feels to me.
4. Pet sellers could do an audit of the foods and supplies they sell in order to eliminate unsafe/unhealthy products and Mickaboo volunteers could help GOOD
5. Pet sellers could agree to minimum cage sizes per species and Mickaboo could provide information based on years of seeing what doesn't work for birds GOOD, although there are other health and happiness issues in pet stores besides cage size.
6. Pet sellers could contribute funds towards the care of unwanted and surrendered birds (whether to SFACC to divvy up amongst the rescues they use or to Mickaboo directly) and Mickaboo would have one more revenue stream to continue doing the work that needs to be done. OK, but again smacks of a shakedown and gets easily factored into the cost of doing business. They may just pass it on to customers or, worse, cut corners elsewhere to stay competitive, to their birds' detriment.
7. Pet sellers could publicize the many, many, many homeless birds that Mickaboo has available for adoption in their stores. WELL ... OK, they could do that, but will they? They already hate us and slander us at every opportunity. They might agree to have our flyers at their stores (like PetCo has a sign saying "Consider adoption first"), but do you really imagine they'd stop bad-mouthing us and our birds? Here, ironically they are correct — we ARE competitors; only it's they who would want us out of their profit-making way. At best (if they did honorably display our materials) it offers them cheap tokenism and makes us implicitly endorse their stores as they now are.
I believe if we have to swallow the continued sale of birds, we should divorce ourselves from anything that smacks of endorsing their practices, or worse seems like a shakedown or sell-out on our part (money for Mickaboo = we tolerate their abuses). IMO, our attention should be focused entirely on what the stores themselves need to do in order to provide adequate care to their birds and education to their customers. If they want our help, that's fine, but we shouldn't require it, so long as they agree to shoulder the responsibility. So that's where I would start. We want birds to be well treated from the time they are hatched to the time they are sold. We want people who purchase and keep birds to be well informed about what birds need in terms of diet, medical care, stimulation, and social interaction - at a minimum.
I would then stress that this is not happening, and for us to be OK with bird sales that has to change fundamentally. We have to be in agreement about what adequate bird care is (for each species), diet, veterinary care, etc. We must insist that bird care sheets and bird care guidance by pet stores are often inadequate. Something more like Mickaboo's basic bird care class is needed - and that can't be done in under a couple hours. If they want to give their own basic bird care classes, based on an agreed curriculum and standards, that's fine. If they want to pay Mickaboo to do it that's fine too. But it has to be a pre-condition for sale. People need to know what they're getting into. No more impulse buying.
And I want full disclosure of where they're getting their birds. We should demand the right to inspect those facilities. If we can discuss minimum standards for cages and pet store sales, then I think it's time to discuss minimum standards at breeding facilities. No more supporting avian slave-mills.
Now of course If birds are no longer for sale, then I have no problem with 2, 3, 6, or 7. In fact, the burden maybe shifts to what WE can do to mitigate the effects on them. I think we can offer to hold adoption fairs or educational events at their stores to bring in traffic, to recommend them to our volunteers and the public at large, to (maybe) let them keep some of our foster birds or (maybe maybe) encourage them to take in others we cannot house. ??? ...
-----Original Message-----
From: Elizabeth Young
Sent: Jul 28, 2010 8:22 PM
To: Tammy Azzaro
Cc: Rhonda Bennon , Mickaboo media advisor team , Karen Watkins
Subject: Re: [Media-advisors] SECOND REQUEST Meeting w/pet store owners and others??
I REALLY hope you can make it, Tammy OR please suggest an alternate date/time that would work to meet if this Friday won't.
And, while on the subject, I thought I'd repost Sally's description of the meeting's objective and see what ideas the group has-
The idea behind this is to just see what, if any, common ground there may be from various people involved in the issue and to brainstorm ways all the different groups could work together to save animals and increase adoptions.
I think there are two approaches- ways we could work together if pet sellers continue to sell birds and ways we could work together if pet sellers stopped selling birds. Here are some ideas that I (and I'm not sure which if any are good ones) but I want to jumpstart a discussion so here 'goes.
BIRDS CONTINUE FOR SALE
1. Pet sellers and staff could attend Mickaboo's Basic Bird Care & Avian Lighting classes and provide feedback on the material and Mickaboo could share what we've learned from our end of the "business"
2. Pet sellers could purchase "gift certificates" for each of their customers to attend a Mickaboo Bird Care class before purchasing a bird (say for $35/family) & Mickaboo could teach them the basics of up-to-date avian care (much more efficiently than pet sellers doing it one customer at a time)
3. Same for the Avian Lighting class
4. Pet sellers could do an audit of the foods and supplies they sell in order to eliminate unsafe/unhealthy products and Mickaboo volunteers could help
5. Pet sellers could agree to minimum cage sizes per species and Mickaboo could provide information based on years of seeing what doesn't work for birds
6. Pet sellers could contribute funds towards the care of unwanted and surrendered birds (whether to SFACC to divvy up amongst the rescues they use or to Mickaboo directly) and Mickaboo would have one more revenue stream to continue doing the work that needs to be done.
7. Pet sellers could publicize the many, many, many homeless birds that Mickaboo has available for adoption in their stores
BIRDS NO LONGER FOR SALE
All of the above plus
8. Foster birds in their stores and help generate, educate and support adopters
On Wed, Jul 28, 2010 at 2:00 PM, Tammy Azzaro