Re: [Media-advisors] can we use this INSANITY for a press release/story?

This is the annual report I did for several years for WRI. It's pretty simple, and we added animal data (numbers of each species received) and volunteer hours and # of speaking engagements. Nice snapshot of the year, and was required by law. I got the format from another (much larger) nonprofit's communications. I think our financial data would be MUCH simpler than this even, seeing as it mostly goes to vet bills. On Dec 6, 2010, at 12:07 AM, Vincent J. Hrovat ((P)) wrote:

An annual report is a great idea too but that will probably take longer to develop. Also, I think it would need to be separate from the press release. Think of how corporations do it: their annual report might be 34 pages long, dry, detailed and read like the teacher from Charlie Brown, but the company will also release an oomphy news brief, written for the youtube attention span, that gives a few highlights ("EPS doubled on increased same- store sales and higher margins", for example).

I am inclined to think that the people we most want to hear this, our detractors, are not going to read past the first few sentences, but a more detailed document would be a good way to communicate with our supporters.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Marthak816@gmail.com Sent: Sunday, December 05, 2010 11:21 PM To: media-advisors@mickaboo.org Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story?

Having an annual report is a good idea in any case. Allows donors to see where theiir money went. -----Original Message----- Date: Sunday, December 05, 2010 10:58:30 pm To: "Mickaboo media advisor team" From: "Vincent J. Hrovat (P)" <1217@vhrovat.org> Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story?

Hi again,

We never seem to get this press release thing off of the ground; however, I have an idea that I would like you to consider. How about an end-of- year press release with some numbers for 2010? How many birds did we take in, how many got adopted, how much did we spend on vet bills, how much did we take in donations, how many veterinary hospital visits did we pay for, et al.

We need to be judicious about what statistical information we give out, obviously, but we want it to have as much oomph as possible. If we want to release this promptly on 01 Jan 2011, the numbers might be preliminary estimates (most corporations take a few weeks to close out their books before releasing quarterly or annual numbers) but a New Year's Day release might also have the most impact. I think that such a press release should be summarized and linked to front and center on our web page to be sure that people who follow us will see it.

I have been following this . . . stuff about James Spaid and one of th