we can also say we work with Sunset Pet Supply - in San Francisco. They have a donation jar for us, and have offered to host a pet adoption event. We haven't done so because there are better locations for that.. - Pam --- On Wed, 7/14/10, Vincent J. Hrovat <1217@vhrovat.org> wrote: From: Vincent J. Hrovat <1217@vhrovat.org> Subject: [Media-advisors] Fun with press releases To: Media-advisors@mickaboo.org Date: Wednesday, July 14, 2010, 1:54 PM To counter the misinformational claims that Mickaboo does not work with pet stores or shelters, I’m thinking that we should put together press releases detailing these collaborations. For example, we create a release entitled “Mickaboo extends its grooming clinic schedule at For Other Living Things.” This would give us a hook to detail our relationship with FOLT and other pet stores. Likewise, a “Mickaboo participates in HSSV adoption fair” press release (for example) would give us a place to provide details about a few of our relationships with shelters. These may seem like pretty softball topics – perhaps they are -- but corporate America uses press releases as marketing vehicles all the time. These would let more people know what we do, as some people are more likely to read a press release than other forms of communication. And they wouldn’t have to mention the proposed SF ban or any other legislation at all so they wouldn’t be pushing anyone’s buttons. I know that Patti Blau is on vacation and I might just draft up a few such releases myself to see what you all think. Comments? Vincent J. Hrovat -----Inline Attachment Follows-----