*How about the Mickacoo fundraiser?*

Thank you but no thank you, I think. It's at my home and I'd prefer to keep this within our Boo & Coo circle rather than publicize it via the media.

I'd love to see y'all there though. 8 )

e

-----Original Message-----
From: Vincent J. Hrovat <1217@vhrovat.org>
Sent: Tuesday, September 07, 2010 10:11 AM
To: 'Mickaboo media advisor team' <media-advisors@mickaboo.org>
Subject: Re: [Media-advisors] Checking in . . . .

> We do need actual news to hang them on

Agreed, absolutely. I was thinking of the following as newsworthy topics:

-- Strategic new partnerships with pet stores or shelters. One example might
be when we started doing classes and events at the WC PFE. Technically, this
expanded an existing partnership but it gave us a bigger presence in the
East Bay / Contra Costa County, which has been kind of a blind spot for us
for a while. We might have to parse back and forth on the definition of
"strategic" but, for starters, it needs to be more than a pickle jar for
donations at their checkstand.

-- Fairly major upcoming events such as adoption fairs, particularly those
done in partnership with shelters. Again, we would have to decide, perhaps
on a case=by-case basis, what constitutes a "major" event. One example for
consideration is the multi-rescue adoption fair done at HSSV earlier this
year.

-- This is a new idea to the group, but I think that we should consider
sending out quarterly press releases with some accurate but high-level
statistics. I.E., Mickaboo took in 99 birds and spend $99K on veterinary
bills in Q3 2010. Since we are a 501(c)3, this information is available to
anyone who wants it anyway, but, as we have heard, there's a kneejerk
accusation that we are a for-profit enterprise from people who didn't bother
to -- and, frankly, didn't need to -- look up our numbers. Posting stuff
like this in a press release makes us look more "corporate" (which ,
granted, some people might not like) and should minimize the frequency and
impact of such accusations. It would also give us a much easier counter to
such accusations: "Haven't you read our press releases?"

Of course, each press release would mention other facts about Mickaboo and
tenets of our mission and vision, all in context of the primary topic, and
would feature quotes from Tammy, Michelle, et al. And, yes, some press
releases would be somewhat redundant to the information that's on our
"Upcoming Events" page. The advantage to a separate press release is that we
could keep it for posterity and expound on the details of the event and
other important information.

With all of this in mind, does anyone have thoughts about what would be good
fodder for our next press release? Is it too late to do write-ups on the
Solano Stroll or Folsom Zoo presence? How about the Mickacoo fundraiser?

--VH