Percentage of revenue and percentage of overall expenses are two different things and I think that both are important. For us to say that vet bills exceeded revenues is notable, but it doesn’t give people a comparison of how efficient our organization is with money otherwise. On that basis, I would present the 90% figure as a percentage of expenses and also mention that veterinary expenses exceeded revenues. I hope that makes sense.
--VH
From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Michelle Yesney
Sent: Monday, February 14, 2011 9:43 AM
To: Mickaboo media advisor team
Subject: Re: [Media-advisors] vet bill pctg
I think approximately 90% is a legitimate statement. And for the rest of this year (2011), we can follow that up with "(...and they exceeded 100% last year."
On Mon, Feb 14, 2011 at 8:47 AM, Lee, Pamela A <pamela.a.lee@bankofamerica.com> wrote:
The pctg of our revenue which goes to paying vet bills has varied tremendously – from a low of 86% in fiscal year 2007 to a high of 108% for calendar year 2010. It’s hard to get to all of the places where we cite our % and keep them consistent! If one wants a statement which will generally hold up, not for a specific time period, I’d say “approximately 90%”.
Hope that helps.
- Pam
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