Thanks Pam. It sounds to me like you are saying that 1.) Our tax return
should serve effectively as a de-facto annual report, such that no separate
report is needed, and 2.) The tax return is based on our fiscal year which
is from July to June.
That being said, do you have a compelling reason or concern about Mickaboo
distributing numbers (fairly close approximations, I would hope) in a press
release for the calendar year? Obviously it will be a bit of work and the
numbers will not be as official as those in a tax return, but they should
carry impact.
--VH
-----Original Message-----
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Lee, Pamela A
Sent: Monday, December 06, 2010 4:32 AM
To: media-advisors@mickaboo.org
Subject: Re: [Media-advisors] can we use this INSANITY for a
pressrelease/story?
Our tax return is a public document and says both where we get our money and
where it is spent. Secondary point - our tax return covers our fiscal year,
which ends each June 30. Interim financial numbers are not prepared
(meaning, though Heather keeps darn good records, they are unofficial do not
necessarily reconcile to the official tax return when prepared).
Let me know if there are questions or comments on the above.
Pamela A. Lee
Home Loans
Data Quality Management
Ph: 415-436-5712
Sent from my Blackberry.
----- Original Message -----
From: Vincent J. Hrovat (P) [mailto:1217@vhrovat.org]
Sent: Monday, December 06, 2010 12:07 AM
To: 'Mickaboo media advisor team'
Subject: Re: [Media-advisors] can we use this INSANITY for a
pressrelease/story?
An annual report is a great idea too but that will probably take longer to
develop. Also, I think it would need to be separate from the press release.
Think of how corporations do it: their annual report might be 34 pages long,
dry, detailed and read like the teacher from Charlie Brown, but the company
will also release an oomphy news brief, written for the youtube attention
span, that gives a few highlights ("EPS doubled on increased same-store
sales and higher margins", for example).
I am inclined to think that the people we most want to hear this, our
detractors, are not going to read past the first few sentences, but a more
detailed document would be a good way to communicate with our supporters.
--VH
-----Original Message-----
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of
Marthak816@gmail.com
Sent: Sunday, December 05, 2010 11:21 PM
To: media-advisors@mickaboo.org
Subject: Re: [Media-advisors] can we use this INSANITY for a press
release/story?
Having an annual report is a good idea in any case. Allows donors to see
where theiir money went.
-----Original Message-----
Date: Sunday, December 05, 2010 10:58:30 pm
To: "Mickaboo media advisor team"
From: "Vincent J. Hrovat (P)" <1217@vhrovat.org>
Subject: Re: [Media-advisors] can we use this INSANITY for a press
release/story?
Hi again,
We never seem to get this press release thing off of the ground; however, I
have an idea that I would like you to consider. How about an end-of-year
press release with some numbers for 2010? How many birds did we take in, how
many got adopted, how much did we spend on vet bills, how much did we take
in donations, how many veterinary hospital visits did we pay for, et al.
We need to be judicious about what statistical information we give out,
obviously, but we want it to have as much oomph as possible. If we want to
release this promptly on 01 Jan 2011, the numbers might be preliminary
estimates (most corporations take a few weeks to close out their books
before releasing quarterly or annual numbers) but a New Year's Day release
might also have the most impact. I think that such a press release should be
summarized and linked to front and center on our web page to be sure that
people who follow us will see it.
I have been following this . . . stuff about James Spaid and one of th
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