Re: [Media-advisors] press release

These are *not* official financial statements, and they are prepared using a time period OTHER than our official fiscal year, so I am really, Really, REALLY worried about releasing them - even to this group. Thanks for asking questions about how to use the numbers before doing so. It's hard enough to get folks on the same page about our monthly vet bills! LOL I'm ok with saying that we generally need $10K more per month than we get in our average monthly donations (that's a figure you don't see in these financials - because certain VERY generous donors have been making up the shortfall). I am *not* ok in saying we're "in the red" per se, because I don't want to give anyone the impression that we're going out of business tomorrow - and therefore they might as well direct their donations elsewhere. (We do have some cash reserves, thanks to generous end-of-year donors.) There is an advantage to being perceived as a going concern. And we're currently in negotiations to increase our credit card limit, so I don't want our bankers getting the impression, however they might do it, that we're more of a credit risk than we are. It's a bit nuanced. All that make sense to folks, I hope? - Pam -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Elizabeth Y Sent: Sunday, January 02, 2011 4:25 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] press release Is it OK to state that Mickaboo is currently $28K in the red (when seeking Pepsi grant clicks, etc.) or is that Need to Know Only info? -----Original Message----- From: Vincent J. Hrovat (P) <1217@vhrovat.org> Sent: Sunday, January 02, 2011 3:44 PM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] press release OK, thanks Patricia. Hopefully Pam will be able to get that for you without building a space shuttle. Also, if there are any other non-financial metrics which you need and which Pam can't supply, let me know and I will see if I can create a query to get such information. Regarding "turned away" birds, that would almost certainly have to be a pretty rough estimate. I don't believe that we have installed policies and technical infrastructure to log requested (but not fulfilled) intakes in our database. Even if we have, I know that these were not in place as of mid-year, so you wouldn't have access to the whole year's estimate This is kind of a new idea so I am sure that we will have to work through a few rough spots. Thanks in advance to all who are contributing for your patience and cooperation. --VH (Vincent or Vinny but never Vince or Vinnie) -----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Sunday, January 02, 2011 3:30 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] press release yes, eventually it would have occurred to me to ask for these! thanks Vinnie. p On Jan 2, 2011, at 3:11 PM, Vincent J. Hrovat ((P)) wrote:

Patricia, will it help to have 2009n financial numbers to compare/ contrast with 2010? For example, I am sure that our average vet bills / month are up this year. If so, then, Pam, can you conjure up last year's numbers fairly quickly without building a space shuttle (as we say at work)?

Thanks.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Lee, Pamela A Sent: Sunday, January 02, 2011 2:55 PM To: Mickaboo media advisor team Subject: Re: [Media-advisors] press release

I don't know how to figure out the first question.

Surrenders are available on the wiki - 362 is the full-year count.

Bird types for which we can no longer (hah!) accept more are cockatiels and conures, per the www.mickaboo.com homepage.

- Pam

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Patricia Blau Sent: Sunday, January 02, 2011 2:05 PM To: Mickaboo media advisor team Subject: [Media-advisors] press release

I'm not sure who could figure this out-- or how, for that matter-- but is there any way we can know about how many birds we had to turn away, this year? - I think the number we had surrendered to us was 357, but I can't find the email that makes that claim. (I'm going to keep looking)

Also, the types for which we cannot accept any more at this point-- ? which areas are closed?

thanks- p

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