Hi again,

We never seem to get this press release thing off of the ground; however, I
have an idea that I would like you to consider. How about an end-of-year
press release with some numbers for 2010? How many birds did we take in, how
many got adopted, how much did we spend on vet bills, how much did we take
in donations, how many veterinary hospital visits did we pay for, et al.

We need to be judicious about what statistical information we give out,
obviously, but we want it to have as much oomph as possible. If we want to
release this promptly on 01 Jan 2011, the numbers might be preliminary
estimates (most corporations take a few weeks to close out their books
before releasing quarterly or annual numbers) but a New Year's Day release
might also have the most impact. I think that such a press release should be
summarized and linked to front and center on our web page to be sure that
people who follow us will see it.

I have been following this . . . stuff about James Spaid and one of the
topics that is currently going around with his livejournal coterie is how
Mickaboo rarely provides medical care, even to very needy birds. As a few of
us have learned, engaging that group directly to rebut their claims is like
mud-wrestling with a pig (you get covered in slop and the pig enjoys
himself). Instead, I think that it would be a better idea to post our
results for 2010 in a very visible place so that people could clearly see
the gap between their perceptions and our reality.

Thoughts?

--VH

-----Original Message-----
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Martha Kudlacik
Sent: Tuesday, September 21, 2010 3:17 PM
To: Mickaboo media advisor team
Subject: [Media-advisors] can we use this INSANITY for a press
release/story?

We have yet another mass surrender of cockatiels (33 in Palo Alto).
Is there any way we can use this madness for a little PR?