Re: [Media-advisors] can we use this INSANITY for a pressrelease/story?

I think this sounds like something we want to pursue. Matt and Heather both pulled some preliminary numbers for me to report to the membership at the party. The reason it is important that we include December is, of course, that we do a good bit of our successful fundraising now. But I think we can get the bird numbers and any interesting factoids about the birds (why are our XXXX birds so much higher? where do they come from? etc.) and fill in $$$ at the very last. Total $$ this year, perhaps broken done in major sources (donations, adoption fees, grants) compared to last year? And Patty has kindly offered to help craft the document. On Mon, Dec 6, 2010 at 7:03 PM, Vincent J. Hrovat (P) <1217@vhrovat.org>wrote:

Thanks Pam. I am inferring from this that we'll probably want to defer the press release until maybe mid-January so that you and Heather won't have a doomsday clock hanging over you to get this done during the holidays. Question: I assume that the tax return data does not include animal counts, just dollars. Is this correct? Because I think that animal counts are also essential elements to illustrate what we do. If nothing else I can SWAG them out of ASM, unless of course Matt wants to do so.

All of this being said, are there any outstanding concerns about this, or potential show-stoppers (besides the obvious, finite hours in a day)?

Thanks.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Lee, Pamela A Sent: Monday, December 06, 2010 10:23 AM To: Mickaboo media advisor team Subject: Re: [Media-advisors] can we use this INSANITY for a pressrelease/story?

First paragraph is exactly what I'm saying.

Close approximations that I'd be comfortable with won't be available for some time (possibly 2 weeks to a month after) - and would involve some work on both Heather's and my part.

That said... if we use the concept of average percentages (average vet expense/month, 2010 through Nov) or average % of our expenses going to vets and medical supplies... we can use numbers through November without as much concern. I'll still need to put in a bit of work - and hence why I'm taking 2 weeks off at the end of the year, to catch up on Mickaboo formal accounting.

Pamela A Lee 415.436.5712 Home Loans Data Quality Management "Coming together is a beginning. Keeping together is progress. Working together is success." - Henry Ford

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Vincent J. Hrovat (P) Sent: Monday, December 06, 2010 10:13 AM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] can we use this INSANITY for a pressrelease/story?

Thanks Pam. It sounds to me like you are saying that 1.) Our tax return should serve effectively as a de-facto annual report, such that no separate report is needed, and 2.) The tax return is based on our fiscal year which is from July to June.

That being said, do you have a compelling reason or concern about Mickaboo distributing numbers (fairly close approximations, I would hope) in a press release for the calendar year? Obviously it will be a bit of work and the numbers will not be as official as those in a tax return, but they should carry impact.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Lee, Pamela A Sent: Monday, December 06, 2010 4:32 AM To: media-advisors@mickaboo.org Subject: Re: [Media-advisors] can we use this INSANITY for a pressrelease/story?

Our tax return is a public document and says both where we get our money and where it is spent. Secondary point - our tax return covers our fiscal year, which ends each June 30. Interim financial numbers are not prepared (meaning, though Heather keeps darn good records, they are unofficial do not necessarily reconcile to the official tax return when prepared).

Let me know if there are questions or comments on the above.

Pamela A. Lee Home Loans Data Quality Management Ph: 415-436-5712

Sent from my Blackberry.

----- Original Message ----- From: Vincent J. Hrovat (P) [mailto:1217@vhrovat.org] Sent: Monday, December 06, 2010 12:07 AM To: 'Mickaboo media advisor team' Subject: Re: [Media-advisors] can we use this INSANITY for a pressrelease/story?

An annual report is a great idea too but that will probably take longer to develop. Also, I think it would need to be separate from the press release. Think of how corporations do it: their annual report might be 34 pages long, dry, detailed and read like the teacher from Charlie Brown, but the company will also release an oomphy news brief, written for the youtube attention span, that gives a few highlights ("EPS doubled on increased same-store sales and higher margins", for example).

I am inclined to think that the people we most want to hear this, our detractors, are not going to read past the first few sentences, but a more detailed document would be a good way to communicate with our supporters.

--VH

-----Original Message----- From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Marthak816@gmail.com Sent: Sunday, December 05, 2010 11:21 PM To: media-advisors@mickaboo.org Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story?

Having an annual report is a good idea in any case. Allows donors to see where theiir money went. -----Original Message----- Date: Sunday, December 05, 2010 10:58:30 pm To: "Mickaboo media advisor team" From: "Vincent J. Hrovat (P)" <1217@vhrovat.org> Subject: Re: [Media-advisors] can we use this INSANITY for a press release/story?

Hi again,

We never seem to get this press release thing off of the ground; however, I have an idea that I would like you to consider. How about an end-of-year press release with some numbers for 2010? How many birds did we take in, how many got adopted, how much did we spend on vet bills, how much did we take in donations, how many veterinary hospital visits did we pay for, et al.

We need to be judicious about what statistical information we give out, obviously, but we want it to have as much oomph as possible. If we want to release this promptly on 01 Jan 2011, the numbers might be preliminary estimates (most corporations take a few weeks to close out their books before releasing quarterly or annual numbers) but a New Year's Day release might also have the most impact. I think that such a press release should be summarized and linked to front and center on our web page to be sure that people who follow us will see it.

I have been following this . . . stuff about James Spaid and one of th

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