An annual report is a great idea too but that will probably take longer to
develop. Also, I think it would need to be separate from the press release.
Think of how corporations do it: their annual report might be 34 pages long,
dry, detailed and read like the teacher from Charlie Brown, but the company
will also release an oomphy news brief, written for the youtube attention
span, that gives a few highlights ("EPS doubled on increased same-store
sales and higher margins", for example).
I am inclined to think that the people we most want to hear this, our
detractors, are not going to read past the first few sentences, but a more
detailed document would be a good way to communicate with our supporters.
--VH
-----Original Message-----
From: media-advisors-bounces@mickaboo.org
[mailto:media-advisors-bounces@mickaboo.org] On Behalf Of
Marthak816@gmail.com
Sent: Sunday, December 05, 2010 11:21 PM
To: media-advisors@mickaboo.org
Subject: Re: [Media-advisors] can we use this INSANITY for a press
release/story?
Having an annual report is a good idea in any case. Allows donors to see
where theiir money went.
-----Original Message-----
Date: Sunday, December 05, 2010 10:58:30 pm
To: "Mickaboo media advisor team"