I agree with Vinny’s time schedule. I also want to say that it is not deceitful to hand out coupons for a free class. It is marketing a service we provide by emphasizing that it is free. Is it any different than a cashier giving you a coupon to use at the cash register for your purchase?

From: media-advisors-bounces@mickaboo.org [mailto:media-advisors-bounces@mickaboo.org] On Behalf Of Vincent J. Hrovat
Sent: Friday, January 14, 2011 12:39 PM
To: 'Mickaboo media advisor team'
Subject: Re: [Media-advisors] business cards

> Anyway… who’s following on this idea?  Patty B? or are we just yammering?

I’m not running with this, but it seems to me that the first thing that must happen for this to work is that we need to know what theaters will be running the movie in greater Bay and Sac’to areas. We would probably need to know this at least 3 weeks before opening night so that we’d have time to work with theater management to get their signoff and arrange logistics. And, we would need at least one local point person and some volunteers for each theater. I’m thinking two volunteers per screening, with volunteers taking shifts, so at least 4-6 volunteers per theater that we want to work.

Most movies don’t stay on the big screen for longer than 5-6 weeks anymore, and most taper down dramatically after their opening weekend. So we need to be ready on opening night or we will risk greatly diminishing returns on this effort.

Patty, do you know whose buttons to push and how to push them to find out where a movie will be playing in advance?

--VH