- Media-advisors - mickaboo.org

Re: [Media-advisors] Checking in . . . .
by Elizabeth Y 07 Sep '10

07 Sep '10

400-500 -----Original Message----- From: Patricia Blau <pblau(a)sonic.net> Sent: Tuesday, September 07, 2010 12:02 PM To: Mickaboo media advisor team <media-advisors(a)mickaboo.org> Subject: Re: [Media-advisors] Checking in . . . . how many words? On Sep 7, 2010, at 11:37 AM, Elizabeth Y wrote: > Eileen Mitchell always wants more bird stories for her twice weekly > Pet Tales in the SF Chron... Email to Eileen Mitchell > <mitchei(a)msn.com>; > > e > > -----Original Message----- > From: Patricia Blau <pblau(a)sonic.net> > Sent: Tuesday, September 07, 2010 9:16 AM > To: Mickaboo media advisor team <media-advisors(a)mickaboo.org> > Subject: Re: [Media-advisors] Checking in . . . . > > Hi all, > I'm happy to help with press releases. We do need actual news to > hang them on, however. If we send out press releases that aren't > tied to a relevant (hopefully occasionally controversial) subject, > pretty soon it will be like crying wolf. Papers are desperate for > things to sell their papers, so it's important that we try to feed > that machine. > > However, papers are also desperate for interesting, and especially > free, articles. Maggie has written, for example, some great articles > for the Marin IJ under the weekly Marin Humane Society column. It's > possible that we could pre-write an article around an issue that > would be news-worthy, and maybe a columnist would happily revise it > slightly & publish it (or most of it). I'm not sure about this. It > would be helpful if those of us with connections to columnists would > see what might "play," or how we might engage in this, perhaps > quarterly or something. > > p > > On Sep 7, 2010, at 6:38 AM, Pamela Lee wrote: > >> We're all agreeing on stuff to be done. Good step 1! Now, who is >> signing up to *do* it? >> >> Sent from my Peek - Pam >> ------------------------------------- >> Karen Watkins<karen.watkins(a)gmail.com> wrote: >> >> Thanks, Vinny. I have been thinking the same thing >> as I enjoy a chance to make progress on other >> things. I agree -- we need to work on these two >> documents. I believe Maggie is on this list now. >> >> >> >> >> >> To: 'Mickaboo media advisor team' >> Subject: [Media-advisors] Checking in . . . . >> >> >> >> Hi, >> >> >> >> I hope that you are all having a good Labor Day >> holiday. As we are all aware, the proposed SF >> legislation on pet sales and the ACWC's >> discussions thereupon are on hold until next year. >> This has given many of us a chance to catch our >> breath and re-concentrate our focus on Mickaboo's >> core operations of rescue, rehabilitation and >> rehoming companion birds. (I know, mentioning >> "catch our breath" and "Mickaboo's core >> operations" in the same sentence could be >> considered an oxymoron.) >> >> >> >> However, this Media Matters group had developed a >> few discussion and action topics which I think >> should continue to move forward as much as >> possible for the good of the organization. >> Specifically: >> >> >> >> 1.) Jonathan has drafted a "Lies and >> Misstatements" document. We were discussing the >> possibility of trimming this document to keep the >> attention span of the youtube generation, and >> finding appropriate distribution media (both web >> and printed) that would make this document >> portable and accessible. >> >> >> >> 2.) Patricia Blau created a press release, I >> believe Mickaboo's first, stating our support for >> the proposes SF legislation. We talked about >> creating more standardized press releases to >> document elements of our operations which our >> opponents tend to dismiss - for example, our >> strategic partnerships and activities with pet >> stores and shelters. It might even be a good idea, >> IMO, to publish high-level quarterly statistics >> about intakes, vet bills, etc. in press releases >> where they'd be readily available. >> >> >> >> Both of these topics will require some writing, >> document formatting, technical infrastructure and >> web development. We discussed inviting Maggie Rufo >> to help us with the writing from a journalist's >> perspective, and mentioned Walt Boeninger as a >> possible candidate to do some of the web design >> and setup. >> >> >> >> I haven't heard any discussion on these in weeks, >> since the on-hold announcement from ACWC. I know >> that we've all been busy and have reprioritized, >> but I wanted to ping the rest of you to see if we >> there's been any activity on these and, if not, to >> see if we can pick them up where we left off. I >> know that we all want to be ready when the arrows >> begin flying again, on the pet sale ban or any >> other topic. Having a history of relevant press >> releases and a document to clear up >> "misunderstandings" will give us a stronger >> starting position going into such fracases and >> will help us in the interim. >> >> >> >> Thanks. >> >> >> >> Vincent J. Hrovat >> >> >> > > > >

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Re: [Media-advisors] Checking in . . . .
by Elizabeth Y 07 Sep '10

07 Sep '10

Eileen Mitchell always wants more bird stories for her twice weekly Pet Tales in the SF Chron... Email to Eileen Mitchell <mitchei(a)msn.com>; e -----Original Message----- From: Patricia Blau <pblau(a)sonic.net> Sent: Tuesday, September 07, 2010 9:16 AM To: Mickaboo media advisor team <media-advisors(a)mickaboo.org> Subject: Re: [Media-advisors] Checking in . . . . Hi all, I'm happy to help with press releases. We do need actual news to hang them on, however. If we send out press releases that aren't tied to a relevant (hopefully occasionally controversial) subject, pretty soon it will be like crying wolf. Papers are desperate for things to sell their papers, so it's important that we try to feed that machine. However, papers are also desperate for interesting, and especially free, articles. Maggie has written, for example, some great articles for the Marin IJ under the weekly Marin Humane Society column. It's possible that we could pre-write an article around an issue that would be news-worthy, and maybe a columnist would happily revise it slightly & publish it (or most of it). I'm not sure about this. It would be helpful if those of us with connections to columnists would see what might "play," or how we might engage in this, perhaps quarterly or something. p On Sep 7, 2010, at 6:38 AM, Pamela Lee wrote: > We're all agreeing on stuff to be done. Good step 1! Now, who is > signing up to *do* it? > > Sent from my Peek - Pam > ------------------------------------- > Karen Watkins<karen.watkins(a)gmail.com> wrote: > > Thanks, Vinny. I have been thinking the same thing > as I enjoy a chance to make progress on other > things. I agree -- we need to work on these two > documents. I believe Maggie is on this list now. > > > > > > To: 'Mickaboo media advisor team' > Subject: [Media-advisors] Checking in . . . . > > > > Hi, > > > > I hope that you are all having a good Labor Day > holiday. As we are all aware, the proposed SF > legislation on pet sales and the ACWC's > discussions thereupon are on hold until next year. > This has given many of us a chance to catch our > breath and re-concentrate our focus on Mickaboo's > core operations of rescue, rehabilitation and > rehoming companion birds. (I know, mentioning > "catch our breath" and "Mickaboo's core > operations" in the same sentence could be > considered an oxymoron.) > > > > However, this Media Matters group had developed a > few discussion and action topics which I think > should continue to move forward as much as > possible for the good of the organization. > Specifically: > > > > 1.) Jonathan has drafted a "Lies and > Misstatements" document. We were discussing the > possibility of trimming this document to keep the > attention span of the youtube generation, and > finding appropriate distribution media (both web > and printed) that would make this document > portable and accessible. > > > > 2.) Patricia Blau created a press release, I > believe Mickaboo's first, stating our support for > the proposes SF legislation. We talked about > creating more standardized press releases to > document elements of our operations which our > opponents tend to dismiss - for example, our > strategic partnerships and activities with pet > stores and shelters. It might even be a good idea, > IMO, to publish high-level quarterly statistics > about intakes, vet bills, etc. in press releases > where they'd be readily available. > > > > Both of these topics will require some writing, > document formatting, technical infrastructure and > web development. We discussed inviting Maggie Rufo > to help us with the writing from a journalist's > perspective, and mentioned Walt Boeninger as a > possible candidate to do some of the web design > and setup. > > > > I haven't heard any discussion on these in weeks, > since the on-hold announcement from ACWC. I know > that we've all been busy and have reprioritized, > but I wanted to ping the rest of you to see if we > there's been any activity on these and, if not, to > see if we can pick them up where we left off. I > know that we all want to be ready when the arrows > begin flying again, on the pet sale ban or any > other topic. Having a history of relevant press > releases and a document to clear up > "misunderstandings" will give us a stronger > starting position going into such fracases and > will help us in the interim. > > > > Thanks. > > > > Vincent J. Hrovat > > >

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Re: [Media-advisors] Checking in . . . .
by Elizabeth Y 07 Sep '10

07 Sep '10

And with all the flak we unfairly took as the problem rather than the solution, I think we should publicize numbers adopted too! e -----Original Message----- From: Vincent J. Hrovat <1217(a)vhrovat.org> Sent: Tuesday, September 07, 2010 10:11 AM To: 'Mickaboo media advisor team' <media-advisors(a)mickaboo.org> Subject: Re: [Media-advisors] Checking in . . . . > We do need actual news to hang them on Agreed, absolutely. I was thinking of the following as newsworthy topics: -- Strategic new partnerships with pet stores or shelters. One example might be when we started doing classes and events at the WC PFE. Technically, this expanded an existing partnership but it gave us a bigger presence in the East Bay / Contra Costa County, which has been kind of a blind spot for us for a while. We might have to parse back and forth on the definition of "strategic" but, for starters, it needs to be more than a pickle jar for donations at their checkstand. -- Fairly major upcoming events such as adoption fairs, particularly those done in partnership with shelters. Again, we would have to decide, perhaps on a case=by-case basis, what constitutes a "major" event. One example for consideration is the multi-rescue adoption fair done at HSSV earlier this year. -- This is a new idea to the group, but I think that we should consider sending out quarterly press releases with some accurate but high-level statistics. I.E., Mickaboo took in 99 birds and spend $99K on veterinary bills in Q3 2010. Since we are a 501(c)3, this information is available to anyone who wants it anyway, but, as we have heard, there's a kneejerk accusation that we are a for-profit enterprise from people who didn't bother to -- and, frankly, didn't need to -- look up our numbers. Posting stuff like this in a press release makes us look more "corporate" (which , granted, some people might not like) and should minimize the frequency and impact of such accusations. It would also give us a much easier counter to such accusations: "Haven't you read our press releases?" Of course, each press release would mention other facts about Mickaboo and tenets of our mission and vision, all in context of the primary topic, and would feature quotes from Tammy, Michelle, et al. And, yes, some press releases would be somewhat redundant to the information that's on our "Upcoming Events" page. The advantage to a separate press release is that we could keep it for posterity and expound on the details of the event and other important information. With all of this in mind, does anyone have thoughts about what would be good fodder for our next press release? Is it too late to do write-ups on the Solano Stroll or Folsom Zoo presence? How about the Mickacoo fundraiser? --VH

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PFE Stopped from Opening More Stores in SF
by Karen Watkins 07 Sep '10

07 Sep '10

C. W. Nevius has a column in today's Chronicle mentioning that Pet Food Express is not allowed to open more stores in SF. I would love to hear the details about that. Does AWC has the connections to find out what is behind that position? It is a permit issue so AWC isn't directly involved. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2 010/09/07/BAQ61F8IOC.DTL&tsp=1

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Checking in . . . .
by Vincent J. Hrovat 07 Sep '10

07 Sep '10

Hi, I hope that you are all having a good Labor Day holiday. As we are all aware, the proposed SF legislation on pet sales and the ACWC's discussions thereupon are on hold until next year. This has given many of us a chance to catch our breath and re-concentrate our focus on Mickaboo's core operations of rescue, rehabilitation and rehoming companion birds. (I know, mentioning "catch our breath" and "Mickaboo's core operations" in the same sentence could be considered an oxymoron.) However, this Media Matters group had developed a few discussion and action topics which I think should continue to move forward as much as possible for the good of the organization. Specifically: 1.) Jonathan has drafted a "Lies and Misstatements" document. We were discussing the possibility of trimming this document to keep the attention span of the youtube generation, and finding appropriate distribution media (both web and printed) that would make this document portable and accessible. 2.) Patricia Blau created a press release, I believe Mickaboo's first, stating our support for the proposes SF legislation. We talked about creating more standardized press releases to document elements of our operations which our opponents tend to dismiss - for example, our strategic partnerships and activities with pet stores and shelters. It might even be a good idea, IMO, to publish high-level quarterly statistics about intakes, vet bills, etc. in press releases where they'd be readily available. Both of these topics will require some writing, document formatting, technical infrastructure and web development. We discussed inviting Maggie Rufo to help us with the writing from a journalist's perspective, and mentioned Walt Boeninger as a possible candidate to do some of the web design and setup. I haven't heard any discussion on these in weeks, since the on-hold announcement from ACWC. I know that we've all been busy and have reprioritized, but I wanted to ping the rest of you to see if we there's been any activity on these and, if not, to see if we can pick them up where we left off. I know that we all want to be ready when the arrows begin flying again, on the pet sale ban or any other topic. Having a history of relevant press releases and a document to clear up "misunderstandings" will give us a stronger starting position going into such fracases and will help us in the interim. Thanks. Vincent J. Hrovat

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Re: [Media-advisors] Checking in . . . .
by Jonathan Harris 06 Sep '10

06 Sep '10

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Fwd: Survey results on pet sale ban
by Pamela Lee 30 Aug '10

30 Aug '10

ran across this, thought this group might be interested (if you had not already seen it). I thought the survey results were interesting - especially so given the tone of the lead-in article. Fyi - we had a breeder at the carmichael adoption fair this past weekend talk to us (and our fair attendees) about much the same issues, Same arguments and solutions (incuding him taking our birds and adopting them out) as I heard at the city hall hearings and this message board. Fortunately we were able to defuse him without the situation heating up. We were prepared to escort him and his family out, otherwise. Sent from my Peek - Pam ------------------------------------- From: Lee, Pamela A<pamela.a.lee(a)bankofamerica.com> To: pambudgie(a)yahoo.com Subject: Survey results on pet sale ban Date: Aug 30, 11:41 AM Article: http://www.examiner.com/parrot-in-national/san-francisco-pet-sale-ban-po stponed Poll referenced in article: http://www.qwanz.com/newresults/2256/code/ Pamela A Lee 415.436.5712 Home Loans Data Quality Management Compliance: It's everybody's business at Bank of America This communication is confidential and intended only for the addressee. If you are not the intended recipient, you may not copy, disclose, or distribute this message to anyone else; any such actions may be unlawful. If you have received this communication in error, please contact the sender. Regular email is not secure. We ask that you do not send personal or company information of a sensitive or confidential nature through unsecured email.

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Fwd: Mickaboo tiels situation
by AMuse 25 Aug '10

25 Aug '10

Hi all. I've been interfacing a bit back and forth in the parrot_lovers thread on livejournal about our "'tiel situation". I left an email address on the thread for people to contact me and here's one of the messages I got. Internally only; where are we with this? I know that I lack a lot of information about the situation but the person below has been very reasonable in communicating with me (unlike much of the list) so I owe them at least a status update about their suggestion. -------- Original Message -------- Subject: Mickaboo tiels situation Date: Wed, 25 Aug 2010 11:39:10 -0400 From: Renee LeCompte <maggock(a)gmail.com> To: matt(a)mickaboo.org Hey there! Since you provided an e-mail, I thought I'd drop you a line and just say thanks again for listening and forwarding my thoughts to others in the organization. I really do hope everyone can come to an arrangement that's good for all parties. It seems to me, standing slightly outside the situation (not completely, I must admit I'm a friend of James) that there's a good win-win-win scenario here: Cody clearly does not want the birds, as she signed a surrender document for them. James clearly does want the birds, as he is fighting for them. Mickaboo, being a rescue, obviously wants to adopt birds out to people who want them! I do realize that some concerns have been brought up about James' fitfulness as a bird owner, but I hope that Mickaboo will take into consideration the state of the birds when they received them (presumably healthy and well-adjusted individuals) and perform a home-check themselves, rather than depend on the questionable testimony of Cody, the spouse. >_> But... it seems adopting them back out to James would be a very ideal option here. I'm pretty sure mediation has been brought up in the parrot_lovers thread - would this be a viable option for Mickaboo? I know you keep saying you want to wait for the courts to decide, but it's not really utterly necessary for this to go to court, I don't think. Mediation might be a better, and cheaper, option, and would probably bring about a resolution more quickly. I think even just taking a more pro-active, constructive stance in this would help Mickaboo in the eyes of the community. Talking to James via mediation is another excellent option Mickaboo has, and I hope your organization can look into that! I am definitely sincere in saying I hope you can find a equitable solution to this. I know most everyone involved is good people and it's saddens me to see things not really going as well as they could have. And thank you for taking the time to interface in the parrot_lovers journal! I read through the entire thread and I know you're getting a fair amount of flak just for being the messenger. I can see why no one else wanted that job. I hope you continue your commenting though - I for one appreciate the communication; I think it does help in showing that Mickaboo is receptive to comments and suggestions on this situation. Renee

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FW: PIJAC question
by Elizabeth Y 24 Aug '10

24 Aug '10

Not me. You? -----Original Message----- From: Teresa Murphy <teresa(a)cavyspirit.com> Sent: Tuesday, August 24, 2010 9:13 PM To: Elizabeth Young <adoptkings(a)gmail.com>; Karen Watkins <karen.watkins(a)gmail.com>; C Dickinson <chezd3(a)yahoo.com> Subject: PIJAC question Hi Ladies, I was wondering if anyone sent away for or knows about PIJAC's avian certification program? If so, I was wondering about your assessment of it. Cheers, Teresa http://www.pijac.org/animalcare/certification/

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Re: [Media-advisors] FW: PIJAC question
by Jonathan Harris 24 Aug '10

24 Aug '10

>From their Web site: "You benefit from this educational experience is in direct proportion to what you put into it. Some have learned a great deal or just a few new things, but everyone receives their “money’s worth” and much more … including pride in being even more knowledgeable than when they started the program." In other words, how much you put into it or get out of it has little or no bearing on whether you get certified? -j -----Original Message----- >From: Elizabeth Y <adoptkings(a)gmail.com> >Sent: Aug 25, 2010 12:24 AM >To: Mickaboo media advisor team <media-advisors(a)mickaboo.org> >Subject: [Media-advisors] FW: PIJAC question > >Not me. You? > >-----Original Message----- >From: Teresa Murphy <teresa(a)cavyspirit.com> >Sent: Tuesday, August 24, 2010 9:13 PM >To: Elizabeth Young <adoptkings(a)gmail.com>; Karen Watkins <karen.watkins(a)gmail.com>; C Dickinson <chezd3(a)yahoo.com> >Subject: PIJAC question > >Hi Ladies, > >I was wondering if anyone sent away for or knows about PIJAC's avian certification program? >If so, I was wondering about your assessment of it. > >Cheers, >Teresa > >http://www.pijac.org/animalcare/certification/

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