Just as a reminder for everyone, the "action@mickaboo.org" list is meant for us to send out calls for help, not as a discussion board. This is to that our members who prefer to receive less email are only copied on important or critical issues needing immediate attention. Please redirect the conversation to "discuss@mickaboo.org". Thanks! --the moderators Jacqueline Jones wrote:
I agree with Heather. Traditionally a tag line is used in advertising a company or product, but isn’t necessarily “attached” to the logo at all times. I vote to choose a tag line but then set some parameters about when and how it’s used. I really like SAVING THE WORLD ONE BIRD AT A TIME but isn’t that tag line basically taken already: SAVING THE WORLD ONE XXX AT A TIME. I can’t remember whose it is off hand, but doesn’t some company already say that? So it doesn’t get my vote because of that. I agree with Heather once again on the tag line: Where even the smallest birds get big second chances. Several of these ARE too long ... Although my least favorite is this little puppy: SAVING ALL THE BIRDS WE CAN. It sounds, um, whiney or something.
One thing to keep in mind is that a tag line needs to be memorable; it doesn’t need to tell the whole story.